Home / E-Marketing News / Email is a Relational Medium

Email is a Relational Medium

An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back.

One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to look like our ad campaigns. We forget that we’re having a conversation and virtually shout at the people who read our emails.

In this Quick Win Clinic episode (which also happens to have been recorded live at the 2017 MarketingSherpa Summit), Flint optimizes an email campaign submitted by FlexJet that falls into the trap of forgetting the conversational nature of email.

Click Here For Original Source Of The Article

Ads by WOW Trk
"Do, or do not. There is no 'try'."
~ Master Yoda

About Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

Get Access to All the Recordings From Marketing Optimization Week

Last week 8,000 marketers joined us as we hosted experts from Drift, Microsoft, Emma, Hanapin, Zapier and many more to share their insights on PPC, strategy, automation and AI. Today, get access to all the session recordings.

%d bloggers like this: