An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back.
One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to look like our ad campaigns. We forget that we’re having a conversation and virtually shout at the people who read our emails.
In this Quick Win Clinic episode (which also happens to have been recorded live at the 2017 MarketingSherpa Summit), Flint optimizes an email campaign submitted by FlexJet that falls into the trap of forgetting the conversational nature of email.
New York Times bestseller THE BOOK THAT EXPLAINS WHY RUSSIANS WANTED TO MEET WITH THE TRUMP CAMPAIGN “Part John Grisham-like thriller, part business and political memoir.” —The New York Times “[Red Notice] does for investing in Russia and the former ... read more
Vincent and his wife were stuck in dead end newspaper photography jobs, in debt, stressed, with a baby on the way while making $15 an hour. After winning the highest award in his field, Vincent was offered a 3 percent raise. He knew at that moment he... read more
by Daymond John (Author, Narrator), Sway Calloway (Narrator), Daniel Paisner (Author), Audible Studios (Publisher) (176) Buy new: $29.95$25.95
The New York Times best-selling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires listener... read more
In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs lit... read more
How exactly is Google interpreting search queries in 2018? And what about the risks of the "no click" search? Today we chat with SEO experts Rob Bucci and Cyrus Shepard about local targeting, featured snippets, and more.