These words are superlatives — meaningless filler. The language is flowery (and not in a good way).
And while this is an extreme example,|b8db0737b284d53d391d6efaa2412152|
They lack specificity and don’t drive home any message. They aren’t persuasive and their unique value proposition is a blur. They make people feel lost — like they just crawled out of a fallout shelter for the first time in 35 years.
Wait, where am I?
The worst part? You could have meaningless drivel on your landing pageand not even know it.
"Not everything that can be counted counts, and not everything that counts can be counted." ~ Albert Einstein
by Brené Brown (Author, Narrator), Random House Audio (Publisher) (117) Buy new: $24.50$20.95
Number-one NEW YORK TIMES best seller
Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she's showing us how to put ... read more
The Ambitious Woman illustrates how ambitious women embody characteristics such as inspiration, empowerment, and motivation to help others accomplish their goals, and create win-win relationships in all areas of life. When you think of the word ‘a... read more
by Dale Carnegie (Author), Andrew MacMillan (Narrator), Simon & Schuster Audio (Publisher) (7433) Buy new: $31.93$23.95193 used & new from $23.95
You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!
Simon & Schuster Audio is proud to present one of the best-selling books of all time... read more
***A National Bestseller***One of the Best Books of 2018: NPR • New York Times Book Review, Inc. • TIME • Wall Street Journal • Washington Post "Chilling…Reads like a West Coast version of All the President’s Men." —The New York Times Book ReviewThe ... read more
The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your offer.