These words are superlatives — meaningless filler. The language is flowery (and not in a good way).
And while this is an extreme example,|b8db0737b284d53d391d6efaa2412152|
They lack specificity and don’t drive home any message. They aren’t persuasive and their unique value proposition is a blur. They make people feel lost — like they just crawled out of a fallout shelter for the first time in 35 years.
Wait, where am I?
The worst part? You could have meaningless drivel on your landing pageand not even know it.
A deliciously funny, delectably shocking banquet of wild-but-true tales of life in the culinary trade from Chef Anthony Bourdain, laying out his more than a quarter-century of drugs, sex, and haute cuisine—now with all-new, never-before-published mat... read more
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of vi... read more
by Donald Miller (Author, Narrator), HarperCollins Leadership (Publisher) (294) Buy new: $25.09$21.95
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a... read more
by Charles Duhigg (Author), Mike Chamberlain (Narrator), Random House Audio (Publisher) (4627) Buy new: $28.00$23.95152 used & new from $23.95
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundament... read more
What if I said you could have your book up on Amazon and making money within 72 hours? (Assuming you’ve already written the book, of course.) Sounds a whole lot better than waiting months or even years to find an agent, get a book deal, and go to all the rigmarole of working with a(...)