Home / E-Marketing News / Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension

Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension

What would you think if you wound up on this landing page?

jargon-filled-landing-page copy

Check out some of the terms being used:

“The Next Generation of Awesome”
“Bleeding edge solution”
“Age of disruption”
“World class features”

Might your BS detector start going off?

These words are superlatives — meaningless filler. The language is flowery (and not in a good way).

And while this is an extreme example, jargonistic, superlative-laden landing pages are everywhere.

They lack specificity and don’t drive home any message. They aren’t persuasive and their unique value proposition is a blur. They make people feel lost  — like they just crawled out of a fallout shelter for the first time in 35 years.

brendan-fraser-lost
Wait, where am I?

The worst part? You could have meaningless drivel on your landing page and not even know it.

No sweat. We created a Chrome extension that can help (props to Henneke Duistermaat who inspired this whole idea with her post 17 Words to Stop Using on Your Landing Pages).

Here’s how it works:

  1. Download and install Unbounce’s Dejargonator Chrome Extension
  2. Run it on any landing page or website — offending phrases will be highlighted in red. (You can test it on this extra sleazy page here.)
  3. Hover over the red text and see what’s wrong:
  4. dejargonator-screenshot-2

  5. Finally, update your page to be
    • Less sleazy and superlative-y
    • More specific (and thereby more persuasive)

Simple enough? Download the plugin below.

Click Here For Original Source Of The Article

Ads by WOW Trk
"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein

About Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing

Marketing experimentation and A/B testing are extremely powerful tools for digital marketing optimization. However, the customer-first science principles behind them don’t have to be limited to digital environments. In this article, we explore how we used the same scientific principles to improve conversion in a call center.

The post Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing appeared first on MarketingExperiments.

css.php