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Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with clear value proposition
Henry Lake November 15, 2016E-Marketing NewsComments Off on Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with clear value proposition436 Views
A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market.
In this eight-minute video, Flint McGlaughlin optimizes a page submitted by Ruby of Armstrong Ceiling Solutions and talks mainly about how this page, and pages like it across the industry, can benefit from a clear, compelling value proposition.
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The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your offer.