Home / E-Marketing News / Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page.

In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses how Robert from TransUnion can optimize the first four to six inches of the company’s landing page, including how to use the space currently devoted to a rotating slider.


 

You might also like:
Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with a clear value proposition
Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)
Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion

 

Click Here For Original Source Of The Article

Ads by WOW Trk
"Do, or do not. There is no 'try'."
~ Master Yoda

About Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

In such a saturated PPC landscape, you should constantly be striving to meet and surpass your target cost per conversion — but how do you know where to focus your budget and optimization efforts? Andrew Miller of digital agency Workshop Digital has a handy cost per lead calculator that can help.

css.php