If you’re a content writer, you might think that data analytics isn’t relevant to you (I know I did). But you’d be wrong. Data and content are actually a match made in heaven. If you collect the right data, you can find out what type of content resonates with your audience — isn’t that a writer’s ultimate goal?
By developing a data-driven content strategy, you are ensuring the content you’re producing is relevant to your current readers as well as your prospects (who may not know who the heck you are). Plus, the chances are high your competitors already have a data-driven content strategy, so creating one for your business is just, well, good business.
Are you freaking out?
Well stop. Building a data-driven content strategy doesn’t have to take longer than a day. Yep, you read that right: one day. Oh, and if you use free tools like we suggest, it’s also easy on the budget (something your boss will no doubt appreciate).
Our friends at JBH Agency have designed a beautiful step-by-step infographic showing you exactly how to build your data-driven content strategy: all you need is 24 hours, a few free tools and one clever human.
Psst: If you’re more of a reader than a visual learner, check out the original article that inspired this infographic, written by Unbounce’s Brad Tiller.
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Read on for key CRO tips based on insights from your peers, including links to deeper exploration of the topics so you can invest summer downtime in building up your capacity and your site’s capabilities.