We have a saying at Unbounce: “Put a customer on it.”
Whether it’s a blog post, conference talk or even our homepage, we take every opportunity possible to show how our tool is helping real marketers #dobetter (another common Unbounce phrase).
And it’s not just because we love our customers. I mean, we do love our customers, but putting a customer on it — particularly in the form of a case study — is a compelling way to inject social proof into your marketing. And persuasive social proof can be just the thing to convince your prospects that they need what you’re offering.
Our friends at JBH Agency (a UK-based content marketing agency) have the answer: a 34-point checklist for creating a case study that converts. It’ll take you through the whole process, from choosing the right customer to feature to selecting a case study format to documenting its impact.
Psst: If you’re more of a reader than a visual learner, check out the original article that inspired this infographic, written by Ayelet Weisz.
In this culmination of five decades of acclaimed studies in presidential history, Pulitzer Prize-winning author Doris Kearns Goodwin offers an illuminating exploration of the early development, growth, and exercise of leadership.Are leaders born or m... read more
by Doris Kearns Goodwin (Author), Beau Bridges (Narrator), David Morse (Narrator), Jay O. Sanders (Narrator), Richard Thomas (Narrator), Doris Kearns Goodwin - introduction/epilogue (Narrator), Simon & Schuster Audio (Publisher) (3) Buy new: $28.34$24.80
In this culmination of five decades of acclaimed studies in presidential history, Pulitzer Prize-winning author Doris Kearns Goodwin offers an illuminating exploration into the early development, growth, and exercise of leadership.
Are leaders born... read more
From the #1 New York Times bestselling authors of Extreme Ownership comes a new and revolutionary approach to help leaders recognize and attain the leadership balance crucial to victory.
With their first book, Extreme Ownership (publish... read more
A lively and practical guide to sell anything and up your business game from one of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant."Ryan is not only charming and hilarious, he could sell ... read more
This year Google's got a need for speed. They've made pagespeed an official mobile ranking factor, and support the AMP (Accelerated Mobile Pages) project. See what this means for you, and how to start building faster pages.