What if 5 minutes of work could produce a revolution in your conversion results?
It’s more than possible, but it’s also true that nothing’s ever easy. To know which few words to change takes a comprehensive methodology that accounts for the complexity of the customer’s mind.
In this video from our parent research organization, MECLABS Institute, Flint McGlaughlin walks through five experiments from our library of more than 2.5K where the least amount of changes produced the highest conversion wins.
Lead your team to breakthrough results with a model of your customer’s mind: Get 25 years of research distilled into 21 essential concepts and tools at MECLABS.com/Services
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The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your offer.