“What is my objective and what is the most effective way to accomplish my objective? … We have to give people a reason to invest their mental energy in going forward.”
—Flint McGlaughlin, CEO and Managing Director, MECLABS
It is at this point that we marketers should avoid making the mistake of rephrasing the question and asking, “How can I accomplish my objective?”
The “how” question is insufficient because it doesn’t force you to (1) generate options and (2) select from those options the one that promises the best way to accomplish your objective.
In this Quick Win Clinic, McGlaughlin optimizes The Recruiting Code, a webpage submitted by Bryan, whose objective is to sell a book. Watch the video to see if the objective was accomplished in the most effective way.
April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world. Rich... read more
INSTANT NEW YORK TIMES BESTSELLER
“One of the most important books I’ve ever read―an indispensable guide to thinking clearly about the world.” – Bill Gates
“Hans Rosling tells the story of ‘the secret silent miracle of human progre... read more
With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBAPioneering Silicon Valley entrepreneur and investor Magdalena Ye... read more
by Niall Kishtainy (Author), Steven Crossley (Narrator), Inc. Blackstone Audio (Publisher) (17) Buy new: $24.47$14.95
A lively, inviting account of the history of economics, told through events from ancient to modern times and the ideas of great thinkers in the field.
What causes poverty? Are economic crises inevitable under capitalism? Is government intervention ... read more
This year Google's got a need for speed. They've made pagespeed an official mobile ranking factor, and support the AMP (Accelerated Mobile Pages) project. See what this means for you, and how to start building faster pages.