“What is my objective and what is the most effective way to accomplish my objective? … We have to give people a reason to invest their mental energy in going forward.”
—Flint McGlaughlin, CEO and Managing Director, MECLABS
It is at this point that we marketers should avoid making the mistake of rephrasing the question and asking, “How can I accomplish my objective?”
The “how” question is insufficient because it doesn’t force you to (1) generate options and (2) select from those options the one that promises the best way to accomplish your objective.
In this Quick Win Clinic, McGlaughlin optimizes The Recruiting Code, a webpage submitted by Bryan, whose objective is to sell a book. Watch the video to see if the objective was accomplished in the most effective way.
"The only difference between me and a madman is that I'm not mad." ~ Salvador Dali
by Charles Duhigg (Author), Mike Chamberlain (Narrator), Random House Audio (Publisher) (4633) Buy new: $28.00$23.95152 used & new from $23.95
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundament... read more
It’s finally here! In this short and powerful book, network marketing experts Ray and Jessica Higdon teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly ef... read more
From the award-winning journalist and best-selling author of America's Bitter Pill: a tour de force examination of 1) how and why major American institutions no longer serve us as they should, causing a deep rift between the vulnerable majority and t... read more
A National Besteller"Chilling…Reads like a West Coast version of All the President’s Men." —The New York Times Book ReviewThe full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by th... read more
What if I said you could have your book up on Amazon and making money within 72 hours? (Assuming you’ve already written the book, of course.) Sounds a whole lot better than waiting months or even years to find an agent, get a book deal, and go to all the rigmarole of working with a(...)