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E-Marketing News

3 Simple Blog Graphics You Can Create (Even if You’re Not a Designer)

Let’s be honest. Blogging is hard. You’re forced to wear many hats – writer, editor, promoter, social media manager, even accountant. And adding another hat – designer – is probably the last thing on your to-do list. But the problem is, beautiful prose just isn’t enough these days. Your work must look great, too. Because(...)

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Lead Nurturing: Content-focused strategy leads to 74% lift in leads for Precor

At MarketingSherpa Email Summit 2015, Stephen Bruner of Precor spoke about how he and his team overhauled the company’s lead nurturing efforts by changing its emailing tools and strategies. Learn how the team achieved an engagement rate three times higher than the year before by utilizing content.

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How Do I Optimize My Landing Page When I Don’t Have Enough Traffic to A/B Test?

Think that A/B testing is a mandatory part of optimizing your landing pages? Think again: if you're getting less than 1,000 conversions a month, your tests could be misleading you. So what can you do? Start by learning what our panel of testing experts recommended at CTA Conf 2015.

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The Power of Vulnerability in Copywriting [PODCAST]

Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.

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The Ultimate Guide to Running a Holiday Email Campaign [Free Ebook]

35% of holiday shoppers rely on promotional emails to keep them informed of the best products and deals. Don't let them down: ensure your holiday campaign hits all the right notes with The Ultimate Holiday Email Marketing + Landing Page Guide, a free ebook written by Unbounce and Campaign Monitor.

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Email Marketing: 4 data points to help you build the case for a bigger budget in 2016

As we get towards the end of the year, it's time for B2C marketers to make last-minute tweaks to drive holiday sales. But as the end of the year draws nearer, so does the day that the 2016 budget kicks in. To help you win the email marketing budget you need to be successful in 2016, read on to learn a few data points that you can drop into your proposal or presentation.

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