It’s a Monday morning, and you’re sitting down with your first cup of coffee. You open up your blog, and you’re excited to see that someone commented on your latest post. “Fantastic!” you think. “I’m finally starting to get some traction with my site!” Then you look closer, and you slam your coffee mug down(...)Read More »
Never heard of it, right? You might even think I’m pulling your leg. Honestly, I wish I was. I wish this entire post was just a tasteless joke written for my own amusement. But it’s not. The truth is Small List Syndrome is real, although I’m just now coining the term. I’ve watched it spread(...)Read More »
Note from Glen: You know a post is truly valuable when it remains useful long after publication. Gary’s post is a perfect example — I refer writers to it all the time. While a great headline will attract readers to your post, you’ll need great subheads to keep them there. Enjoy! You know you’re in(...)Read More »
You've heard the saying, "The client turns on the lights." That old idea makes your work feel less than valuable. As much as our clients make it possible for us to have a thriving business, we too make it possible for their businesses to thrive. Read this post to see how you can make yourself more desirable to prospective clients - so the convo isn't about who's helping whom more... but rather how they can hire you to work for them STAT.
The post The Diva List, Or How I Found Happiness As A Freelance Copywriter appeared first on .Read More »
Mad Men has now ended, and the copywriters of the world wail in sadness. How will anyone ever understand us again? How will we live without Peggy Olson to look up to and commiserate with? To make us feel better, we put together this infographic featuring top copy lessons from Don Draper, Peggy Olson, Freddy Rumsen, Michael Ginsberg and others.
The post The Ultimate Copywriting Crash Course, as Taught by Mad Men (Infographic) appeared first on .Read More »
You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to subscribers by focusing entirely on the opt-in? Have you considered testing pop-ups featuring opt-out buttons as well? If not, read this to see why every lead-capture pop-up box needs an opt-in and opt-out button.
The post Choices, Consequences and the Reason Every Pop-Up Box Needs 2 Buttons: Opt In, and Opt Out appeared first on .Read More »