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E-Marketing News

How Variance Testing Increased Conversion 45% for Extra Space Storage

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, Emily Emmer, Senior Interactive Marketing Manager, Extra Space Storage, presented on how she was able to use variance testing to better her company’s testing results. Discover how this effort contributed to a 45% increase in conversion and learn Emily’s advice for starting variance testing.

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How to Charge Your Clients for Landing Page Services

If you offer landing page services, should they be part of a retainer fee or their own line item? Find out how other agencies are pricing their landing page services to keep both their clients and accountants happy.

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Joanna Wiebe on What Happens When Copywriters Get Lazy [PODCAST]

To write good copy, you need to understand the rules but be willing to break them. In this episode of the Call to Action podcast, Joanna Wiebe warns against what happens when copywriters get lazy, and challenges marketers to get more adventurous with their copy.

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The Weird and Wonderful Ways You Never Thought to Use Landing Pages

The best landing pages are designed to serve a single campaign goal; this focus is what makes them so indispensable to lead generation campaigns. But it also makes landing pages great for so many other things — here are the weirdest and most wonderful examples we found.

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Your Marketing Should Make Your Prospects Say “AHA!,” Not Just “Yes”

In the world of marketing, we are sometimes content to get a "yes" from our potential customers. A "yes" generally means a sale, a lead or a click. But what we don’t always get when a customer says “yes” is the maximum intensity of that “yes.” Read on to learn why it's important to increase the intensity of a customer's "yes" to a "aha!"

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Kick-Start Your International Marketing Strategy by Leveraging Your Content

If expanding your marketing efforts into other countries sounds daunting, stop carrying the weight of the world on your shoulders. You don't have to reinvent the wheel to kick-start your international marketing strategy — you just need to do more of what has already worked.

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