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A Primer for Writing Promotional, Informative and Entertaining Content that Captivates Readers

Read Part II of a primer on best practices for writing promotional, informative and entertaining content that captivates readers.

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Dear Abby: I Need (Marketing) Relationship Advice [PODCAST]

Mike King of digital marketing agency iPullRank is that friend you go to when your heart is aching and you need (marketing) relationship advice. In this episode of the Call to Action podcast, Mike shares how you can build long-lasting relationships with your leads… because no one wants a marketing equivalent of a one-night stand.

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Is Egocentric Copy Alienating Your Prospects?

Are you guilty of writing egocentric copy? Take a gander at one of your landing pages. Does it reference "we" a lot, but not your audience? Does it make you feel all smart and fuzzy inside when you read over what you've written? If you answered yes to either of these questions (or both — yikes!) then you may be an egocentric copy offender. It's okay, the first step is admitting it. The second step? Fixing it. And we'll show you how.

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Live From MarketingSherpa Summit 2016: Humana on the power of iterative testing

Read on to learn more about Mike Loveridge of Humana's presentation at MarketingSherpa Summit 2016 about iterative testing.

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Why Your AdWords Competitors Are Making More Money Than You

Does it sometimes feel like everyone is making that green but you? Maybe it's because they are. And maybe it's because you aren't. Whether you’re trying to generate leads or make ecommerce sales, there’s an AdWords competitor who’s able to spend more than you to acquire new business. And more spend equals more revenue, right? Well, not exactly. In fact, a fresh perspective on your Adwords approach can maximize a modest budget. Ka-ching!

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Is Your WordPress Blog Slower Than You Think? (And How to Fix It)

Infuriating, isn’t it? When a site loads so slowly you want to throw your computer out of the window. Entire seconds pass before anything at all appears in your browser, and you start to wonder if the site even exists! When it does respond, watching the site appear piece by piece is like a form(...)

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Product List

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