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It’s My Form in a Box! Try This Simple A/B Test

Where should you place your form? In the hero section, or after you’ve made your full pitch? There is no one-size-fits-all approach, since after all, your users make purchasing decisions at all different times. But if you’re interested in giving your form more exposure without taking up more landing page real estate, try this simple A/B test.

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Julien Smith of Breather: I Was a Thought Leader Before a CEO [PODCAST]

After a couple of books and a ton of public speaking, Julien Smith decided it was time to put his money where his mouth is — so he co-founded Breather, a company that rents out private spaces by the hour. In this episode of the Call to Action podcast, Julien tells all about his seemingly backwards transition from marketing thought leader to real-world marketer and CEO.

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Is Your Crappy Traffic Foiling Your CRO Efforts?

The problem with pushing the wrong type of PPC traffic to a page is the fact that the wrong type of traffic never converts, making your CRO efforts all for naught. Are we blowing your mind yet? Thought so. Fortunately, with a little research and a few well-planned tests, you can usually see marked improvements in your conversion rate — by making sure you have the right traffic. We'll so you how.

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Appeal: Does your value proposition actually make customers say, “I want this product or offer”?

The top reason startups fail is that there is no market need for the product or service they are offering. Read on to learn how to use appeal in your value proposition to appeal to your customers.

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How to Get Insane Amounts of Traffic and Subscribers from SlideShare

Every week, you spend hours creating powerful and original content. After all, great content is the secret to blogging success, right? But you’re starting to wonder if the results really justify your time and effort. You get worryingly little traffic, few social shares and only a trickle of email subscribers. And it’s frustrating as hell.(...)

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How to Identify and Overcome Your Marketing Blind Spot

Just like everyone has a physiological blind spot, every marketer has a blind spot which prevents them from seeing their marketing through the eyes of their customer. Read on to learn from Flint McGlaughlin's, Managing Director and CEO, MECLABS Institute, speech from MarketingSherpa Summit 2016 about how to overcome your own marketing blind spot. Doing so can help you drive more revenue and opportunity,

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Product List

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