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E-Marketing News

Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion

If your pay-per-click ads don’t match what prospects are searching for, they’re not going to get clicked. Say exactly what your prospect wants to hear on both your ads and landing page with these two dynamic features — and decrease your cost-per-click and increase your conversion rate while you’re at it.

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Build a Data-Driven Content Strategy by Yourself, for Free, in 1 Day

If you don't have a content marketing strategy in place, you're losing customers to competitors who do. But it doesn't take a huge team or big investment to start: just some free tools from Google and about a day's worth of work.

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How to Interview Influencers (Even If You’d Rather Curl up and Die)

What is it with interviews? All the top bloggers seem to do them. They get to know each other. They share their knowledge and stories. And they engage, educate and entertain their fans. Interviews are the mark of a professional blogger, and you’re dying to join that club. But something’s holding you back. You know(...)

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Email Marketing: What travel sites can teach you about creating successful campaigns

Email marketers know that subject line plays a vital role in the open and clickthrough rates of an email. However, with marketing emails rendering differently across different email clients, content and images often get corrupted from the marketer's initial concept to the final result. Read on to learn some of the challenges in email marketing and how to overcome them.

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The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)

The greatest, most prolific copywriters on the planet don't start from scratch. Join the ranks of top copywriters - even if you aren't a copywriter - by using copywriting formulas to write and optimize your words. We've got every single copywriting formula we could find in this one post.

The post The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever) appeared first on .

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Get More from Social by Doing Less [PODCAST]

Do you feel like the time you spend on social media campaigns is disproportionate to the results you're getting? Stop guessing at what'll work, and start using these data-driven hacks to streamline the time you spend on social media.

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