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Here’s why it’s so hard to write convincing copy

Copywriting is broken. At least, it's really bloody hard to write convincing copy in the current state of things. Let's discuss the usefulness / uselessness of home pages and the problem of writing for scanning eyes.

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The Case Against Negative and Fear-Based Headlines

“You’re missing out on conversions! You’re wasting thousands of dollars!” No marketer is above using negative and fear-based content to get more eyeballs on their content. At the end of the day, it just works. But are you trading clicks and shares for the empowerment of your readers?

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Moving Beyond personalization: How 2 companies boosted opportunities by leveraging individualized marketing

As marketers, it’s vital that we remember that our prospects are people, not cells on a spreadsheet. By taking the time to figure out what makes each prospect or segment tick – spoiler: it’s not simply seeing their name in a subject line – we maximize our opportunities to build real, meaningful relationships.

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How to Write Fear-Fueled Openings Readers Will Be Too Scared to Ignore

You’ve seen it… over, and over, and over again: “The only thing readers read are the headlines.” “The headline is the most critical part of any post.” “You should spend 90% of your time on the headline; 10% on everything else.” In fact, pretty much every article you’ve ever read on epic, click-inducing, page-one-of-Google-ranking blog(...)

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Instagram Ad Campaigns: 4 Tips For a Better Mobile Experience

Are you about to launch an Instagram ad campaign? Or have you already experimented with Instagram and want to know more? Either way, we've curated a list of Instagram ad examples (both good and, err, not so good) plus a list of actionable tips that will help you up your Instagram ad game.

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Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion

Banners take up precious space on landing pages and too often don’t do enough to turn prospects into customers. Yet marketers are forced to work within their constraints. Read on to learn from March's Web clinic, featuring Mike Loveridge from Humana, about how to effectively use banners on your site.

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Product List

|b9d029f77b0ce82711c2167bff5b9af1|   Share 1 2 3 … 7 8 9   Share |41a3a8deb7119f33153cfa7f98d284f8| |98cec502450efd8079b5973a4b8ac056| The surprisingly simple way to lose weight fast and get into the best shape of your life – permanently This book clearly outlines a complete and permanent solution It’s a scientifically based and nutritionally sound way ...

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