Home / E-Marketing News (page 8)

E-Marketing News

Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it

In this Quick Win Clinic, we see a page that has several positive factors going for it. Our attention is captured. But just as the conversation gets rolling, it seems to end and we are left hanging, even a little confused. Watch the video to see where the mistake was made and get some free advice on how to keep the conversation going with your customers

The post Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it appeared first on MarketingExperiments.

Read More »

How to Write a Bio that Convinces Readers You’re Their Personal Superhero

Writing a bio is hard. You have to knock ’em dead with two or three dazzling sentences that show you’re a likable, credible, and accomplished expert. When readers read your bio, they must believe you’re the answer to their prayers — the superhero they’ve been waiting for, that will swoop in and solve that big(...)

Read More »

Form Optimization: The importance of communicating value before making the “ask”

If you want to maximize your revenue, it's not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety.

The post Form Optimization: The importance of communicating value before making the “ask” appeared first on MarketingExperiments.

Read More »

4 Ways to Use Typefaces on Your Landing Page to Elevate Your Brand

Create a hierarchy, evoke emotion, or even break the rules (with purpose). There's a whole range of ways to use fonts, and it's especially crucial on landing pages, which need to match the branding of your main website. In today's post, see tips on how to use typefaces effectively in your marketing, straight from Unbounce's designers.

Read More »

Get Better Landing Pages for AdWords with 3 Techniques to Try Today

As an AdWords account manager, you have ultimate control over ads, but not always the equally important landing pages. Today we share 3 specific things you can do to alter performance directly and influence your designer, clients, or team to improve landing pages for AdWords.

Read More »

Conversing with the Customer: Beware of using too many nouns

Apple has earned the right to use a single noun on its landing page. You and I have not. In fact, very few brands can get away with simply using a noun or two as their value proposition because ...

The post Conversing with the Customer: Beware of using too many nouns appeared first on MarketingExperiments.

Read More »
css.php