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E-Marketing News

Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]

Quick show of hands: Who likes money? Whoa — that's a lot of hands. Business owners and CFOs alike are all about that bottom line. And stretching the budget is key to prolonged success. When it comes to planning your marketing budget, choosing the right channel to promote your company can be tricky. But with more and more of our time being spent online, it's no surprise that digital is taking over. Google Adwords in particular, when paired with targeted landing pages, can get you the ROI you strive for — we'll show you why in this super fun, data-filled infographic (Sound like an oxymoron? It's not, I swear!).

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3 Takeaways from the MECLABS Live Optimization Webinar

Using the principles from the January 2016 Web clinic, "Boosting Your Only-Factor," learn from the MECLABS' Live Optimization Webinar team the top three takeaways for incorporating your brand's "only-factor" into your landing pages.

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Please, for the Love of God, Read This Post (Or How to Fight Content Fatigue)

Smell that? That’s the scent of 52,776 sweaty, desperate content marketers trying to grab a tiny slice of your attention. Okay, I made that number up. The real number is higher. And the reason you’re smelling those content marketers, instead of eating up what they’re dishing out, is because we’re all experiencing “content fatigue”. Our content […]

The post Please, for the Love of God, Read This Post (Or How to Fight Content Fatigue) appeared first on .

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After Writing 500+ Pieces of Content and Analyzing the Most Popular Content Today, This Is What I Learned About “Engaging Content”

It’s been building to this point for the last 5 years… I saw it coming. I was powerless to stop it… What is it? Shock. Your audience is in shock. Content shock. They’re overwhelmed with the content that lands in their inboxes and social media feeds every minute of every hour of every day. And you have to […]

The post After Writing 500+ Pieces of Content and Analyzing the Most Popular Content Today, This Is What I Learned About “Engaging Content” appeared first on .

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The Secret Sauce That Made These 7 Blog Posts Go Viral

Admit it  You dream of going viral. In fact, the thought of writing a post that blows up on social media is what motivates you to keep blogging. After all, one viral blog post can turn an obscure blogger into an internet celebrity in a matter of days. But how do you make it happen?(...)

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Value Prop: Three Super Bowl commercials that nailed the “Only-Factor”

In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or service, there is no bigger platform than the Super Bowl. Read on to learn about three companies that balanced appeal and exclusivity effectively during their Super Bowl commercials.

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