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Transparent Marketing: Research into social media marketing reveals surprising consumer discovery

When marketers think of transparent marketing in social media, content and customer service usually come to mind, and too much selling is considered forbidden. But what if customers actually want promotional information more than you think? Read on to learn more about an interesting research discovery.

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A Simple but Effective Framework for Landing Page Information Hierarchy

In order to get prospects to convert, your landing pages need to tell them what they want to hear at the precise moment they want to hear it. If that sounds like a tall order (or like a job for a psychic), we've got a simple framework to help.

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10 Writing Tips You Absolutely Won’t Have Heard Anywhere Else Before

Aren’t you tired of the same old writing tips? You know, tips like: Write every day without fail. Find your best time of day to write. Avoid distractions like Facebook and email. Use a timer to work in short bursts, followed by a break. Yes, they’re tried and tested. But chances are, you’ve either taken(...)

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Grow Digital Subscriptions with 4 Proven Insights

What drives people to sign up for digital subscriptions, especially when similar content can be easily obtain elsewhere for free? To answer this question, MECLABS Institute recently completed a survey of 900 U.S. consumers who spend at least three hours a week consuming print or digital news content and earn at least $40,000 annually. Read on to learn about the key insights our researchers discovered on how to boost digital subscriptions.

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Storyhacking: Cracking the Code Behind the Irresistible Selling Power of Stories

Big wigs in boardrooms love to talk about storytelling. "What's our brand story?" ... "Our marketing is lacking a sense of story."... "This quarter, let's engage in richer storytelling." It all sounds fluffy and intangible, right? We thought so, too. Which is why we're bringing you this decidedly mondo piece on storyhacking, the practical way to tell your story and grow. Featuring 25+ real-life examples.

The post Storyhacking: Cracking the Code Behind the Irresistible Selling Power of Stories appeared first on .

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How To Increase Your PPC Leads in 5 Easy Steps [INFOGRAPHIC]

Just as a personal trainer can help you get your college bod back, there are people who can help you get more gains from your AdWords account. Digital marketing agency SMB Clix helped one of their clients increase their PPC leads by more than 600% and they want to show you how they did it. If you're in need of a new AdWords optimization workout plan, this infographic could be your #swolemate.

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