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E-Marketing News

50 Creative Ideas Your Marketing Team Can Use to Improve SaaS Product Adoption & Awareness

On day 2 of Product Marketing Month, we explore how to generate a ton of ideas that you can get started with today to bring a huge lift in product awareness and product adoption. From simple bio updates, to live interactive product demos on your blog.

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Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days

To kick off 2018, Unbounce co-founder Oli Gardner is taking over the Unbounce blog, writing 30 posts in 30 days, all about product marketing. It's going to be an intense and transparent look at the lessons we're learning as we expand from one product to multiple products. We'll be sharing innovative tips that can help you become a better product marketer, as well as the product adoption and churn metrics that are driving our obsession to do this January Product Marketing Month challenge.

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Best of 2017: Our Favorite Posts for Writers from the Last 12 Months

2018 is around the corner. This could be the year you crack your first 1,000 subscribers. This could be the year you get published on that blog you’re dying to write for. This could even be the year one of your blog posts goes viral. But none of that will happen unless you keep at(...)

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Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017

We’ve taken a peek into our analytics to see what most interested our readers in the past year, and are sharing the most popular MarketingExperiments conversion optimization, A/B testing and value proposition content in 2017. Read on to get ideas that, coupled with your internal reflection, will create a powerful 2018 for you and your company.

The post Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017 appeared first on MarketingExperiments.

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How to Use Transitional Phrases to Keep Your Readers Sliding Down the Page

Some writers seem to have a magic touch… One minute you’re reading their opening, and before you know it, you’ve reached the end of their article. Their content reads so smoothly, it’s almost impossible to stop. So how do they do it? Well, great writers are meticulous about making each line flow seamlessly into the(...)

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The Paid Media Cube: A Framework to Clarify and Communicate Your PPC Strategy

Manage paid media for your marketing team? Your stakeholders often only see your hefty budget, leaving you under pressure to perform. No matter how complex your PPC strategy—you need to articulate it clearly. See how the Paid Media Cube framework can help.

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