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11 Awesome Popup Design Examples – Scored by The Delight Equation

If your perception of a popup is one of those ugly Wordpress template type things with three big green checkmark bullet icons, then you need to read this post and use The Popup Delight Equation. It's a heuristic-based interaction and design formula to help you avoid the fundamental mistakes that most popup designers make. It's not hard to be delightful, it just needs a little guidance and a dose of design theory.

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6 Really Bad Website Popup Examples

If you want to craft a delightful marketing experience and you’re using popups, you need to make sure you hold them to the same high standards as the content they are covering up. You can learn a lot by looking at bad website popup examples. Once you understand what not to do, you’ll default to … Continued

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5 Really Bad Website Popup Examples

If you want to craft a delightful marketing experience and you’re using popups, you need to make sure you hold them to the same high standards as the content they are covering up. You can learn a lot by looking at bad website popup examples. Once you understand what not to do, you’ll default to … Continued

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Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples

It’s Day 5 of Product Marketing Month. Today I get to bash some really bad popup examples. Yuss! — Unbounce co-founder Oli Gardner But before I bring the heat, I want to talk a bit about what it’s like, as a product marketer, to be marketing something that’s difficult to market. You see, there’s a … Continued

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How to Build a Sticky SaaS Product

Unless you're selling frying pans, you'd better be in the business of making your SaaS product sticky. In today's Product Marketing Month post we look at why Time to Value (TTV) is key to your customer's success.

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25 Things You Can Do With Unbounce that Your UX/Web Team Will Love

On day 3 of Product Marketing Month, I take a lateral look at the Unbounce technology, to see if it could be repurposed and repackaged to create new products, that solve real pains for current and future customers. What came out of this exercise is a list of 25 different use cases that can make an impact on the user experience of marketing on your website.

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