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Does PPC Management Software Make Sense for Your Company?

Many companies find that PPC management software helps them minimize the time they spend supervising their campaigns by making some of the day-to-day decisions for them — but it's not always a one-size-fits-all solution. We've got five questions you should ask yourself to make an informed decision about whether or not PPC management software is right for your company.

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Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]

“If you write an email like a human being would write an email, you’re going to get a better response.” So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. In this post, Ward describes an interesting experiment around email tone and strategy.

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The Insider’s Guide to Running a Six-Figure Membership Site from Home

Note from Marsha Stopa: There was a ripple in the blogging world last week when we learned that John Yeoman had passed. John ran several acclaimed fiction writing programs at his membership site Writers’ Village and was a fixture since we launched this blog. We counted on him popping into our inboxes with a wry(...)

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Clinton vs. Trump: 18 CROs Tear Down the Highest Stakes Marketing Campaigns in US History

No matter who you’re voting for in the 2016 US election, we can all agree on one thing: more than ever before, campaigning has become digital. We’re talking pop-up CTAs, Twitter campaigns and fast-paced optimization. In fact, digital marketers can learn a lot about each candidate’s campaign funnels, which is why we’re tearing them down for you (with the help of 18 expert CROs). Take a look for yourself, and get inspired for your next optimization experiment.

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Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]

Ever set out to launch an epic multi-channel campaign, but get bogged down by bottlenecks and poor planning? We get it — we’ve been there too. Don’t fret! We have just the solution for you: a complete Digital Campaign Launch Kit. Not only will the projections worksheet and marketing brief help to clarify your end goal, they’ll also save you and your teammates some heartache.

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Making Marketing Analytics as Simple as 1, 2, 3

Every smart marketer on the planet gets just how important data is in marketing. But answer me these questions, and answer them honestly: Do you know how to analyze your marketing data? Do you know how to use your analyses to improve your results? During his presentation at Call To Action Conference, co-founder of Orbit … Continued

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