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How to Land Writing Clients with Advanced Facebook Ad Targeting

The idea of spending money to make money can be a bit scary. Especially if you’re in a freelancing slump. After all, Facebook Advertising is certainly not free. But there is one thing that Facebook Advertising is, and that is specific. Unlike Google, Facebook is not going to have you competing against Scripted, Outsource, and Upwork, […]

The post How to Land Writing Clients with Advanced Facebook Ad Targeting appeared first on Copywriting For Start-ups And Marketers.

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Move Fast, Break Things and Get Rejected: Day 2 of the Call to Action Conference

Failure is inevitable. But changing your attitude towards failure can create opportunities you’d never have if everything went according to plan. At day two of Call to Action Conference, industry-leading marketers taught us how their missteps and crazy ideas were key to some of their biggest successes.

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The Beginner’s Guide to Writing Facebook Ads

Let me start with the bad news: with Facebook, images matter more than copy.   Images are everything in Facebook ads. Consumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s performance. Because of this, Consumer Acquisition recommends that – before you think about optimizing your ad […]

The post The Beginner’s Guide to Writing Facebook Ads appeared first on Copywriting For Start-ups And Marketers.

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Never Bring an Opinion to a Data Fight: Day 1 of the Call to Action Conference

Big data is reshaping our entire industry, but we still have a ton of questions about it. Are we getting the right data? How should we be using it? And how will this mass of information shape the marketing strategies of tomorrow? At day one of Unbounce’s Call to Action Conference, the potential of data was top-of-mind in talks from industry experts of every stripe.

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Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension

What if you had someone on your team to call you out every time you're tempted to use the word "synergy" on your landing page? Enough with the meaningless marketing drivel, superlative slang and business buzzwords! We built a free Chrome extension that will help you eliminate meaningless marketing speak that makes your landing pages less persuasive.

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The Making of a Localized Digital UK Marketing Campaign

Thinking about expanding your business globally? Don’t dive right in. Instead, dip your toes in and generate buzz with a geo-targeted marketing campaign. We did it for UK Marketing Day, and we’ll show you how. The best part? Skip the stuffy air travel — you can plan it all on home turf.

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