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E-Marketing News

A Webpage is a Conversation

The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation. It is our job as marketers to get into the conversation and speak to those prospects the right way.

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Advice to Writers Who Feel Like a Fraud (from a Writer Who Feels Like a Fraud)

Let me guess … Every success in your writing career has been a fluke. When people praise your work, they don’t know what they’re talking about. You’ll never measure up. You’re not a real writer. And any day now, everyone will see you for the fraud that you are. That’s how you feel, anyway. You(...)

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Call to Action Conference 2017 – Recap and Recordings

Whether you made it to Call to Action Conference or not, two days and 20 speakers makes for *a lot* of information to retain. Quit feeling the FOMO and/or information overload. Treat yo self to the recordings and slides from the conference.

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Talking at Your Customers vs. Talking to Your Customers

There is a stark difference between talking “at” your customer and talking “to” your customer. Talking “at” your customer will create a disconnect; it simply tells the customer what to do but doesn’t tell the customer how to do it. Talking “to” your customer will create a connection; the message will feel relational and it will begin a conversation.

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Are Your Free Trial Emails Making You Look Desperate? Here’s How to Fix That

Are you using contrast in your SaaS emails? How about loss aversion? In this post, SaaS conversion copywriter Sophia Le shares the top mistakes SaaS businesses are making in their trial-ending emails in particular. Examples and more included.

The post Are Your Free Trial Emails Making You Look Desperate? Here’s How to Fix That appeared first on Copywriting For Start-ups And Marketers.

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10 Things You Need to Do After You Publish Your Blog Post

Can I ask you a question? What do you do after you hit the “Publish” button? If your blog isn’t getting any traction, you probably aren’t doing the right things. Let’s be real. You can’t just post to social media a few times and move on to the next post. That’s not going to cut(...)

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