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E-Marketing News

7 ways I’ve increased conversion rates (and even retention) with thank you pages

You're trying to widen your funnel. And that's good. But have you tried lengthening it? What if you could fill the BOFU... and the part that follows it? In this post, Talia Wolf shares 7 techniques she uses to write thank-you pages that bring in 39% more downloads and >50% increases in sales.

The post 7 ways I’ve increased conversion rates (and even retention) with thank you pages appeared first on Copywriting For Start-ups And Marketers.

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11 Reasons People Bounce from Your Blog and Never Return

You know what? You work damn hard to get people to your blog. Pushing yourself to unearth the best ideas, pouring your soul into your writing, and promoting your posts like your next breath depends on it. So it’s a real kick in the teeth when visitors arrive — then bounce right away again. In(...)

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Why We Started Treating Blog Posts Like Campaigns (and You Can Too!)

You’ve read it time and time again: In order for your blog to be successful, you need to publish often. But industry experts are now saying that with blogging, less is more. At Unbounce, we’re taking a new campaign-like approach to blog posts... and it’s paying off. Here’s how we got epic results from just one blog post, and how you can do the same.

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Make Your Content Useful: How a simple UI change created 74% more page views

When your digital media business depends largely on page views, a 74% increase in those page views means a lot. Here's how the digital media team at Car & Driver did it.

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The Non-Gimme-Gimme Guide to Writing Lead Generation Pages

I want your email… I want your NAME… I WANT YOUR SOOOOOOOUULL! SUBMIT TO MY AWESOME POWWWWWERRRRRR! Yikes. But sometimes that’s how lead-generation pages come off, right? Sure, you’re a grown up with free will, so you can go full-on gimme gimme gimme with your lead gen page, if that’s what floats your boat. Maybe that’s your […]

The post The Non-Gimme-Gimme Guide to Writing Lead Generation Pages appeared first on Copywriting For Start-ups And Marketers.

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Why Most Businesses Get Crappy Results from Content Marketing

If content marketing is so effective, why do most businesses see such poor results? Because they don't understand the true purpose of content, exposed here.

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