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E-Marketing News

437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme?

At the fourth annual Call to Action Conference, 437 savvy digital marketers went head-to-head with a machine learning algorithm to predict which landing pages converted above and which converted below industry averages. Who reigns supreme? The answer provides us with a glimpse into the future of digital marketing and how artificial intelligence will help us become smarter, more effective marketers.

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When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)

Agency clients can come with a little baggage which may include a less-than-ideal website and an AdWords account that needs a little TLC. The client expects you to bring them more conversions even if their existing assets are less than perfect. This is the story of how digital agency Webistry secured 400% more conversions for their client by convincing them *not* to send their paid traffic to their newly minted website.

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Conversion Rate Optimization

Customers are often jaded by broken promises from other marketers, and they are tired of endless ads that don't deliver. You have to overcome this negativity by building trust through a series of incremental steps that lead to a macro-yes. One way this can be done is by making sure your webpage does not create friction and anxiety in your customers.

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A Webpage is a Conversation

The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation. It is our job as marketers to get into the conversation and speak to those prospects the right way.

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Advice to Writers Who Feel Like a Fraud (from a Writer Who Feels Like a Fraud)

Let me guess … Every success in your writing career has been a fluke. When people praise your work, they don’t know what they’re talking about. You’ll never measure up. You’re not a real writer. And any day now, everyone will see you for the fraud that you are. That’s how you feel, anyway. You(...)

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Call to Action Conference 2017 – Recap and Recordings

Whether you made it to Call to Action Conference or not, two days and 20 speakers makes for *a lot* of information to retain. Quit feeling the FOMO and/or information overload. Treat yo self to the recordings and slides from the conference.

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