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E-Marketing News

Conversion Optimization: How to reduce friction and anxiety in a checkout process you don’t control

Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our graduate certificate program with the University of Florida. Daniel Burstein goes step-by-step through our process of reducing friction and anxiety in the application process.

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How to Write Faster: 10 Crafty Ways to Hit 1,000 Words Per Hour

Yesssss! The schedule gods have given you a break, and you have a rare hour to actually sit down and write. You could produce an entire blog post! An article! Maybe even a short book chapter! Your research is all done, so all you need to do now is write. You apply ass to seat,(...)

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Ask Yourself These 5 Questions Before Launching That Overlay

“With great power comes great responsibility.” While Uncle Ben wasn’t explicitly referring to overlays when he said these iconic words to Peter Parker, the same could be said about these handy little conversion tools. So as a responsible marketer, ask yourself these five questions before you launch that overlay.

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27 Hard-Won Lessons about Writing from New York Times Bestselling Authors

Writing tips are like beer nuts. They’re addictive. No matter how many you have, you always want more. But do you ever get the feeling that the writing “experts” who are dispensing the tips barely have more experience than you? Which usually means their advice is either second-hand or second-rate. And maybe that’s why it(...)

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The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology

In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Sequence Heuristic to show how easy it is to think about conversion in a sales path using the tool.

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How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay

Traditionally, it can be tricky to attribute content to cold hard cash. Here's how Hotjar used an overlay to turn content into customers.

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