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E-Marketing News

Advice from three digital marketing experts on building your budget

Three digital marketers give their expertise about budget building and how you can build your customer in the process. Also, how to gain buy-in and balance short-term goals with the long term.

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How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster

The Unbounce marketing team borrowed a model from Google Ventures to help them find their focus and solve problems quickly. Here's how we adapted it to ship marketing campaigns more quickly, and how you can too.

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3 Scientific Reasons Why Overlays Are So Freaking Effective

Overlays are everywhere right now. And for good reason: they work. But don't just take our word for it — we've got the science to explain why overlays are so effective. Fancy yourself some psychology 101?

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The Importance of Building Trust: What 2,400 consumers say about trust in the conversion process

If you’re asking for a conversion — from a big ticket purchase down to a lead form fill — you are asking your customers to start or continue a relationship with your company in one form or another. And relationships require trust to succeed. So read on for a better understanding of the role trust plays in conversion, and a few questions to help get you thinking about how you can create trusting relationships with your customers.

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Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide

As a marketer, you know email is a powerful marketing channel. But if you’re not sending your campaign traffic to a dedicated landing page, your Christmas wish of more sales might just go unanswered. Don’t toss the tree out just yet — Unbounce and Campaign Monitor have partnered on The Ultimate Holiday Email Marketing & Landing Page Guide to help you get the most out of your holiday campaigns.

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Affiliate Marketing: The Most Complete Guide Ever

Let’s talk about that holy grail of bloggers everywhere — Making money while you sleep. This is how you imagine it’ll work… You’ll launch a blog, get some readers, and sell them stuff. People will snatch up your cool offers, and before you know it you’ll be retiring to an island retreat somewhere. Because that’s(...)

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