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8 Ways to Make Old and Boring Topics Feel New and Exciting Again

I get it. You don’t want to be one of the millions of bloggers stuck in the land of sameness — indistinguishable as you parrot the same old advice everybody else does. You want your voice to be heard, and you want it to feel vibrant, fresh and new. But your blog topic feels threadbare,(...)

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How to Think About Email Capture Forms Like a Customer

What keeps customers from filling out one of your email capture forms? Is it because they don't believe you will deliver what you say? Is it because it's too long? Too short?

The post How to Think About Email Capture Forms Like a Customer appeared first on MarketingExperiments.

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Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

Landing pages help real estate marketers showcase properties and track campaigns in a way that listing sites just can't. Here's how our customers are using landing pages to wow new clients and secure more sales.

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8 Old-School Blogging Tactics That No Longer Work

You feel misguided. When you started your blog, you thought you could just follow in the footsteps of your favorite blogger, right? Just publish great content and maybe spend some time on social media and you thought the readers would come. But in reality, you find yourself grinding. You stay up late after your 9-5(...)

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New to the Unbounce Builder: 10 Data-Backed, Industry-Specific Landing Page Templates

Unbounce just added 10 data-backed, industry-specific landing page templates to our builder. In this post, we give you a sneak peek at some of our favorites, along with some data-informed copywriting advice for each industry.

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Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions

If you want to stand out in the marketplace, instead of making a claim that you are the best, show your prospective customers that you are the best — with specific, quantifiable facts. Then, let them draw their own conclusions whether you are, indeed, the best at what you do, or not.

The post Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions appeared first on MarketingExperiments.

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