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E-Marketing News

Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization [INTERVIEW]

In this interview, best-selling author and agency marketing thought leader Mitch Joel explains how the agency landscape is changing, and why agency marketers who overlook optimization will get left in the dust. (Psst. Mitch is speaking at Unbounce's Call to Action Conference in June — blog readers get 15% off tickets until May 12th.)

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Design an Insanely Memorable Conference: From Branding to Signage (And Every Detail in Between)

With hundreds of marketing conferences to choose from, it’s risky running a large-scale event as a mid-sized brand. It’s the ultimate mistake to host a forgettable, generic conference, so it's paramount you stand out and leave your attendees smitten. We've learned that the visual branding—from the typeface to the venue’s way finding—is critical. Get our learnings from behind the scenes of CTAConf.

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The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have

Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises. There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place. In April, Flint McGlaughlin, Managing Director, MECLABS (the parent company of both MarketingExperiments and MarketingSherpa), lectured on this gap and how marketers can bridge it.

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The Prospect’s Perception Gap

Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises. There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place. In April, Flint McGlaughlin, Managing Director, MECLABS (the parent company of both MarketingExperiments and MarketingSherpa), lectured on this gap and how marketers can bridge it.

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Marketing Machines: Is Machine Learning Helping Marketers or Making Us Obsolete?

Machine learning can take you places that the human mind can't go. Learn how digital marketers using these systems to help them overcome limitations that come with being human — to effectively get their products and services in front of the right prospects.

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16 Bloggers Who Make Enough Money to Travel the World in Style

Hands up if you’ve ever seen headlines like these: “Why I Quit My Job to Travel the World” “Man Who Quit 9-to-5 Job Makes $1 Million While Traveling the World” “3 Ways to Quit Your Job and Travel the World Without Going Broke” My guess is that you have, because I see these headlines around(...)

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