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The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article

You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted to share our thinking behind those changes so you can get ideas for applying the Conversion Sequence […]

The post The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article appeared first on MarketingExperiments.

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How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

You may have mastered the art of advertising on the AdWords Search Network, but not all tactics perform equally on all PPC channels. If the Display Network is uncharted territory for you, here's how you should adjust your PPC strategy to get the results you want.

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When Not to Optimize: Getting into the high-performance zone for conversion optimization

While optimizing an insurance company's homepage, we realize that time would be better spent building a new page from scratch.

The post When Not to Optimize: Getting into the high-performance zone for conversion optimization appeared first on MarketingExperiments.

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What the Heck Is Ghostwriting? (And Why You Might Want to Do It)

You want to make money as a writer, right? You’ve told everyone on Facebook (including your weird aunt) that you’re available to write. You’ve been writing guest post after guest post to showcase your talent and get your name out there. Maybe you’ve even landed a few jobs already. (Good for you!) But then a(...)

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Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to Market Faster

In an increasingly saturated competitive landscape, brands need to be able to launch new features and products quickly — without bottlenecks. This is the story of how Vimeo has mastered the art of going to market with new products on time and on budget (and how your marketing team can do the same).

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Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

Optimizing your AdWords account got you feeling a bit like Sisyphus? If you're seeing diminishing returns in AdWords, get creative with these five advanced optimization strategies.

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