For many, the subject of website popups can be tricky. There's no doubt they can be highly annoying when used aggressively or poorly, but as the ecommerce marketers at Auckland-based Canvas Factory found, there is indeed a right way to experiment and see meaningful results. Today's post shares their success and targeting lessons.Read More »
The BIG WIN in our marketing experimentation, whether it is conversions, revenue, leads, etc., never seems to come quick enough. I’ve been there with you. However, after running 33+ tests in 18 months with our team, I can testify there are simple lessons and tools to help you optimize your marketing campaigns. Here is a list ...
The post 7 Lessons for Testing with Limited Data and Resources appeared first on MarketingExperiments.Read More »
If you're anything like our Director of Campaign Strategy, Corey Dilley, you're an idealist. You map out the best possible campaign flow, then worry about technical limitations, which are definitely a thing, and can ruin great ideas. The good news is Corey's found a way to avoid reliance on developers and still produce impressive marketing that raises the bar.Read More »
AdWords Quality Score is mysterious, but recent updates are giving us more insight into how the number is calculated. In this post, an former Googler from the AdWords team shares his insider knowledge about how QS works, and how landing pages can help you improve it.Read More »
The average marketer uses a whopping 12 to 31 tools to build campaigns — but making sure these apps and tools communicate is often where things get messy. This is why Unbounce is launching a new integration with Zapier so you can send your lead data to 60+ apps instantly, eliminating menial work and allowing you to get back to the work that really drives your business.Read More »
Our Partners at the Willow Creek Association conducted a Value Proposition Workshop for their Global Leadership Summit, and they gained a 136% increase in conversions and 1,182 additional registrations.
The post How a nonprofit leveraged a Value Proposition Workshop to see a 136% increase in conversions appeared first on MarketingExperiments.Read More »