You want to measure the success - or failure - of your copy. But how the hell do you know how to measure it? Do you call all the copy on a page "bad" if the page isn't converting? Or is only one element of your copy to blame? In this post, we'll introduce you to the You Had One Job rule of conversion copywriting.
The post If You Want To Measure Your Copy So You Can Improve It, Give Every Element 1 Job To Do (Infographic) appeared first on .Read More »