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The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

Have you ever wondered what 10-year-old you would think about what you’re doing now? Specifically, the way you talk about what you’re doing? Here’s a bunch of marketing terms you probably use (and hate), which would cause 10-year-old you to pack up your Pogs and beat it.

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Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code Inside]

This June, conversion kings and queens from across the land are preparing to dine on a feast of glorious digital marketing knowledge, served up by an elite selection of speakers. Here’s the agenda for Unbounce’s Call to Action Conference: three full days of carefully curated marketing talks, workshops, networking events and parties. (Did we mention that blog readers get discounted tickets?)

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Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From MarketingSherpa Summit 2017)

I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, […]

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Your Landing Page Needs an Ultimate Reason to Maximize Conversion

Your landing page's value proposition is an ultimate reason — the offer must make customers reach 4 specific conclusions in their mind: 1. I want it. 2. I can’t get it (exactly like this) anywhere else. 3. I understand it. 4. I believe it. If it doesn't, you are losing conversions. See how to determine if you're giving an ultimate reason in this post, written live from MarketingSherpa Summit 2017.

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How to Create Content People Will Still Remember in 5 Years’ Time

What the heck happened? You had a brilliant idea for your blog. You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable. You used every promotion strategy and technique in your arsenal to ensure the world would know about your blogging masterpiece. So when you laid down(...)

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The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss

Tool fatigue is a real thing, and if you’re an agency marketer working with your own tools plus your clients', you know that more than anyone. Fortunately for you, we’ve compiled 27 best agency marketing tools, selected specifically for their native integrations, multi-client support and the nitty-gritty you need like full-funnel tracking. So, what are you waiting for? Now is as good a time as any to start optimizing your marketing stack.

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