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How to Write a Paragraph in 2017 (Yes, the Rules Have Changed)

You want people to read your content, right? That’s why you wrote it in the first place. But getting people to read your content in today’s world of speedy news, food, and pleasure is a challenge. You’re not just competing with other writers, but with everything online — cat videos, Kardashian gossip, Game of Thrones,(...)

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6 Good (and 2 Bad) B2B and B2C Value Proposition Examples

An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have six specific examples to share … plus two examples showing what to avoid.

The post 6 Good (and 2 Bad) B2B and B2C Value Proposition Examples appeared first on MarketingExperiments.

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We did these 7 things to a SaaS onboarding email sequence, and it tripled paid conversions

In this case study post, you'll see how we rewrote Wistia's SaaS onboarding emails (track 3) to bring in a big ol' lift in paid conversions. Includes before-and-afters.

The post We did these 7 things to a SaaS onboarding email sequence, and it tripled paid conversions appeared first on Copywriting For Start-ups And Marketers.

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Future-Proof Your Marketing with Call to Action Magazine

The marketing landscape changes rapidly, and only marketers who understand the current and ever-changing conditions — then adapt and innovate within them — will be able to see exponential results. In Call to Action Magazine, we’ve curated recommendations from marketing experts for how you can thrive (no matter what algorithm gets changed tomorrow).

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Optimizing Forms: How to increase the perceived value for your customers

A good marketer is aware of the need for a clear value proposition. However, the value proposition must continue at the process level where you ask for a response from your customer.

The post Optimizing Forms: How to increase the perceived value for your customers appeared first on MarketingExperiments.

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These Are the PPC Metrics That Actually Matter

What are the metrics that help you determine whether your PPC campaigns are performing well? Traffic-focused metrics are a great start, but smart marketers know to dig a little deeper and never lose sight of ROI.

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