Home/E-Marketing News/Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization
Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization
Henry Lake January 11, 2018E-Marketing NewsComments Off on Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization254 Views
We’ve all been there before. You go online to order something from a well-known brand but can’t figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you can’t get it anywhere else. Your motivation to buy is already high.
People who already know the value of a particular brand often remain loyal customers to that brand, even though they may have to suffer through a poor user experience.
But there are those who are not so motivated. They may not be as familiar with the brand and consequently, not so forgiving. Too much friction or anxiety-causing elements can drive away many potential customers. And big brands need to be aware of this.
— Flint McGlaughlin, Managing Director and CEO, MECLABS Institute
In this Quick Win Clinic, Flint McGlaughlin takes a look at UBER’slanding page to see if the quality of the user experience matches the quality of the brand. Watch the video to learn how to avoid the marketer’s blind spot.
"Patriot: the person who can holler the loudest without knowing what he is hollering about." ~ Mark Twain
by Phil M. Jones (Author, Narrator), ListenUp Audiobooks (Publisher) (279) Buy new: $6.95$4.95
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 ... read more
Reinvention strategist Marshawn Evans Daniels delivers a practical and inspirational guide for women ready to reclaim their lives and discover a higher purpose after experiencing regret and disappointment—demonstrating that through disruption, life c... read more
by John Doerr (Author, Narrator), full cast (Narrator), Larry Page - foreword (Author), Penguin Audio (Publisher) (70) Buy new: $24.50$20.95
Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive.
In the fall of 1999,... read more
Are You Ready to Finally Find Your Passion?What if you could say bye bye to confusion? What if you had a way to uncover what you were truly meant to do?In Find Your Passion: 25 Questions You Must Ask Yourself you'll discover a powerful set of questio... read more
Read on for key CRO tips based on insights from your peers, including links to deeper exploration of the topics so you can invest summer downtime in building up your capacity and your site’s capabilities.