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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

B2B Email Testing: Validity threats cause Ferguson to miss out on 16% lift from Black Friday Test

At MarketingExperiments, we endeavor to teach you to bring the process of scientific discovery to your marketing campaigns to learn what your customers really want and improve results. Learn the lesson Mary Abrahamson, Email Marketing Specialist, Ferguson Enterprises, gained from a Black Friday promotion.

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Calling All Writers and Marketers: Write the most effective copy for this Consumer Reports email and win a MarketingSherpa Summit package

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Leave your most brilliant copy as a comment on this blog post for a chance to win a MarketingSherpa Summit package, which includes a free ticket to MarketingSherpa Summit 2016 and a stay at the luxury Bellagio resort in Las Vegas. Deadline for entries is January 17, 2016 and official rules are here.

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A Beginner’s Guide to Launching a Successful Marketing Campaign [INFOGRAPHIC]

Ready to kick off the New Year with your first ever marketing campaign, but don't know where the heck to start? Don't panic, we've got your back with an actionable yet totally easy-to-digest infographic — yay for visual aids!

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Is Your Writing Missing This Crucial Ingredient?

Has this happened to you? You spend hours writing a post, wracking your brains for the best ideas and then crafting your words on the page. And then it falls flat. You get only a handful of comments and can count the social media shares on your fingers. And after all the work you’ve put(...)

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The 12 Best Marketing Podcasts to Subscribe to in 2016

Get fit, save money, learn a new skill... you know what I'm talking about: New Year's resolutions. This year, skip the usual suspects and put "Become a better marketer" at the top of your resolutions list. You're already half-way there with our top marketing podcast picks — plus, you can listen to 'em on the treadmill!

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Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]

There's a controversial topic among copywriters that has resulted in debate and perhaps even fisticuffs: Should copy be clever, clear or concise? We asked a few talented copywriters — including Joanna Wiebe, Demian Farnworth and Amy Harrison — for their opinion, and their answers might surprise you.

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Product List

|b9d029f77b0ce82711c2167bff5b9af1|   Share 1 2 3 … 7 8 9   Share |41a3a8deb7119f33153cfa7f98d284f8| |98cec502450efd8079b5973a4b8ac056| The surprisingly simple way to lose weight fast and get into the best shape of your life – permanently This book clearly outlines a complete and permanent solution It’s a scientifically based and nutritionally sound way ...

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