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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Value Prop: Three Super Bowl commercials that nailed the “Only-Factor”

In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or service, there is no bigger platform than the Super Bowl. Read on to learn about three companies that balanced appeal and exclusivity effectively during their Super Bowl commercials.

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Should you publish on Medium… or only on your blog?

Basecamp moved their popular blog to Medium. Paul Jarvis moved his... but then moved back. It seems that every marketing team is talking about where the best place is to publish all that hard-won, painstakingly written content. So, should you publish on Medium? This post discusses the pros vs cons, complete with insights from Medium stars.

The post Should you publish on Medium… or only on your blog? appeared first on .

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Beating Copywriter’s Block [PODCAST]

Writer's block isn't just for novelists and poets — copywriters experience it too, and the struggle is real. In the latest episode of the Call to Action podcast, we share devices and tricks you can use to get unstuck before you tackle the copy for your next landing page.

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Seth goes short. Buffer goes long. Here’s what you should do with your content.

Most people wanna write short content because it's, well, easier. But you're supposed to feel all guilty for taking the easy way out. So, what's the deal? - is long content really better than short? Read this post to see what the data says.

The post Seth goes short. Buffer goes long. Here’s what you should do with your content. appeared first on .

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The All-in-One Content Marketing Playbook for Startups

You've heard you're supposed to have a content strategy. But what exactly is a content strategy, and is it worth creating one for your business? This ultimate guide to content strategies will teach you everything you need to know. Plus, download a 14-tab worksheet... because starting from scratch sucks.

The post The All-in-One Content Marketing Playbook for Startups appeared first on .

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2015 Testing Year in Review: 2 key discoveries to increase clickthrough and conversions

When looking through our hundreds of tests from 2015, learn the top two testing categories that emerged for increasing clickthrough and conversion rates.

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Product List

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