Home / Henry Lake (page 91)

Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Finding Inspiration to Write Unbeatable Copy for Landing Pages

Any copywriter knows that writing landing page copy is an art form in and of itself. Just like any other artist, copywriters need inspiration — a muse of sorts — to craft copy that is truly amazing, rather than just formulaic.

Read More »

Mystery Marketing: 3 takeaways from cryptic marketing strategies

In this social media age that marketers find themselves in, the nature of the game has changed. Customers now have the ability to become involved with brands in a way that they never have been before. Read on to learn three ways to approach creating a successful cryptic marketing campaign that will involve your customers in a unique way.

Read More »

10 Free Marketing Ebooks That Will Make You a Better Marketer in 2016

The holidays are a time for decompressing, spending time with loved ones and overeating. But they’re also a time to clear your mind and make way for new resolutions and new beginnings. So why not curl up by the fire with your e-reader and read one of these actionable marketing ebooks?

Read More »

Keep it Simple, Make it Personal and Other Marketing Lessons Learned in 2015

There will always be new marketing technologies, strategies and tactics that promise to lure more customers. But what remains constant is that, no matter the tool or technique, marketing must communicate the value that the customer want. Find out how the five most important MarketingExperiments discoveries this year show that no matter how much marketing tools change, smart marketing stays the same.

Read More »

Why Collecting Data Is the Most Important Part of Lead Generation

How do you ensure your lead generation meets the needs of the people who might become long-term customers? It all comes down to one thing: creating data-driven personas.

Read More »

Ecommerce Marketing Research: To be truly successful, you must step out of the ecommerce bubble

Ecommerce sales are growing, and yet most shopping is still done offline. Ecommerce still only represents seven percent of all retail sales. Read on to learn what ecommerce brands can learn from offline retail locations.

Read More »