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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

How to Interview Influencers (Even If You’d Rather Curl up and Die)

What is it with interviews? All the top bloggers seem to do them. They get to know each other. They share their knowledge and stories. And they engage, educate and entertain their fans. Interviews are the mark of a professional blogger, and you’re dying to join that club. But something’s holding you back. You know(...)

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Email Marketing: What travel sites can teach you about creating successful campaigns

Email marketers know that subject line plays a vital role in the open and clickthrough rates of an email. However, with marketing emails rendering differently across different email clients, content and images often get corrupted from the marketer's initial concept to the final result. Read on to learn some of the challenges in email marketing and how to overcome them.

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The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)

The greatest, most prolific copywriters on the planet don't start from scratch. Join the ranks of top copywriters - even if you aren't a copywriter - by using copywriting formulas to write and optimize your words. We've got every single copywriting formula we could find in this one post.

The post The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever) appeared first on .

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Get More from Social by Doing Less [PODCAST]

Do you feel like the time you spend on social media campaigns is disproportionate to the results you're getting? Stop guessing at what'll work, and start using these data-driven hacks to streamline the time you spend on social media.

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How Personality Affects Website Preferences

We know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Read on to learn the sites that different personalities prefer.

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Fluff is Thy Foe: 6 Insurance Landing Page Examples & Critiques

Why are marketers so often tempted to write wishy-washy copy or "jazz up" pages with lazy stock imagery? Fluff is what we reach for when we're not sure what to say or do, but it's a perfect example of more sometimes being worse than less. Look no further than these six insurance landing page examples, which will show you the fluffiest pitfalls to avoid in your next campaign.

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