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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Should you publish on Medium… or only on your blog?

Basecamp moved their popular blog to Medium. Paul Jarvis moved his... but then moved back. It seems that every marketing team is talking about where the best place is to publish all that hard-won, painstakingly written content. So, should you publish on Medium? This post discusses the pros vs cons, complete with insights from Medium stars.

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Beating Copywriter’s Block [PODCAST]

Writer's block isn't just for novelists and poets — copywriters experience it too, and the struggle is real. In the latest episode of the Call to Action podcast, we share devices and tricks you can use to get unstuck before you tackle the copy for your next landing page.

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Seth goes short. Buffer goes long. Here’s what you should do with your content.

Most people wanna write short content because it's, well, easier. But you're supposed to feel all guilty for taking the easy way out. So, what's the deal? - is long content really better than short? Read this post to see what the data says.

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The All-in-One Content Marketing Playbook for Startups

You've heard you're supposed to have a content strategy. But what exactly is a content strategy, and is it worth creating one for your business? This ultimate guide to content strategies will teach you everything you need to know. Plus, download a 14-tab worksheet... because starting from scratch sucks.

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2015 Testing Year in Review: 2 key discoveries to increase clickthrough and conversions

When looking through our hundreds of tests from 2015, learn the top two testing categories that emerged for increasing clickthrough and conversion rates.

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A 34-Point Checklist for Creating a Case Study that Converts

Turning prospects into paying customers is a tricky task, but a well crafted case study can help. By showing your prospects that you led another customer to a solution that changed their business for the better, you can ease opt-in anxiety. Sound like something you wanna do, but not sure where to start? Don't freak — we got you covered.

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Product List

|b9d029f77b0ce82711c2167bff5b9af1|   Share 1 2 3 … 7 8 9   Share |41a3a8deb7119f33153cfa7f98d284f8| |98cec502450efd8079b5973a4b8ac056| The surprisingly simple way to lose weight fast and get into the best shape of your life – permanently This book clearly outlines a complete and permanent solution It’s a scientifically based and nutritionally sound way ...

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