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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

How Do I Optimize My Landing Page When I Don’t Have Enough Traffic to A/B Test?

Think that A/B testing is a mandatory part of optimizing your landing pages? Think again: if you're getting less than 1,000 conversions a month, your tests could be misleading you. So what can you do? Start by learning what our panel of testing experts recommended at CTA Conf 2015.

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The Power of Vulnerability in Copywriting [PODCAST]

Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.

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The Ultimate Guide to Running a Holiday Email Campaign [Free Ebook]

35% of holiday shoppers rely on promotional emails to keep them informed of the best products and deals. Don't let them down: ensure your holiday campaign hits all the right notes with The Ultimate Holiday Email Marketing + Landing Page Guide, a free ebook written by Unbounce and Campaign Monitor.

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Email Marketing: 4 data points to help you build the case for a bigger budget in 2016

As we get towards the end of the year, it's time for B2C marketers to make last-minute tweaks to drive holiday sales. But as the end of the year draws nearer, so does the day that the 2016 budget kicks in. To help you win the email marketing budget you need to be successful in 2016, read on to learn a few data points that you can drop into your proposal or presentation.

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Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion

If your pay-per-click ads don’t match what prospects are searching for, they’re not going to get clicked. Say exactly what your prospect wants to hear on both your ads and landing page with these two dynamic features — and decrease your cost-per-click and increase your conversion rate while you’re at it.

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Build a Data-Driven Content Strategy by Yourself, for Free, in 1 Day

If you don't have a content marketing strategy in place, you're losing customers to competitors who do. But it doesn't take a huge team or big investment to start: just some free tools from Google and about a day's worth of work.

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