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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

The Ultimate Guide to Writing Irresistible Subheads

Note from Glen: You know a post is truly valuable when it remains useful long after publication. Gary’s post is a perfect example — I refer writers to it all the time. While a great headline will attract readers to your post, you’ll need great subheads to keep them there. Enjoy! You know you’re in(...)

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The Diva List, Or How I Found Happiness As A Freelance Copywriter

You've heard the saying, "The client turns on the lights." That old idea makes your work feel less than valuable. As much as our clients make it possible for us to have a thriving business, we too make it possible for their businesses to thrive. Read this post to see how you can make yourself more desirable to prospective clients - so the convo isn't about who's helping whom more... but rather how they can hire you to work for them STAT.

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The Ultimate Copywriting Crash Course, as Taught by Mad Men (Infographic)

Mad Men has now ended, and the copywriters of the world wail in sadness. How will anyone ever understand us again? How will we live without Peggy Olson to look up to and commiserate with? To make us feel better, we put together this infographic featuring top copy lessons from Don Draper, Peggy Olson, Freddy Rumsen, Michael Ginsberg and others.

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Choices, Consequences and the Reason Every Pop-Up Box Needs 2 Buttons: Opt In, and Opt Out

You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to subscribers by focusing entirely on the opt-in? Have you considered testing pop-ups featuring opt-out buttons as well? If not, read this to see why every lead-capture pop-up box needs an opt-in and opt-out button.

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If You Want To Measure Your Copy So You Can Improve It, Give Every Element 1 Job To Do (Infographic)

You want to measure the success - or failure - of your copy. But how the hell do you know how to measure it? Do you call all the copy on a page "bad" if the page isn't converting? Or is only one element of your copy to blame? In this post, we'll introduce you to the You Had One Job rule of conversion copywriting.

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Do These 7 Tragic Mistakes on Your ‘About’ Page Chase Customers Away?

Your About page is one of the most visited pages on your site. But is it a dead end? Do you have a clue what visitors go there to do... or why... or how you can help them do that? Check out this post by copywriter Henneke Duistermaat to see the 7 sins of About pages.

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