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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Joanna Wiebe on What Happens When Copywriters Get Lazy [PODCAST]

To write good copy, you need to understand the rules but be willing to break them. In this episode of the Call to Action podcast, Joanna Wiebe warns against what happens when copywriters get lazy, and challenges marketers to get more adventurous with their copy.

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The Weird and Wonderful Ways You Never Thought to Use Landing Pages

The best landing pages are designed to serve a single campaign goal; this focus is what makes them so indispensable to lead generation campaigns. But it also makes landing pages great for so many other things — here are the weirdest and most wonderful examples we found.

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Your Marketing Should Make Your Prospects Say “AHA!,” Not Just “Yes”

In the world of marketing, we are sometimes content to get a "yes" from our potential customers. A "yes" generally means a sale, a lead or a click. But what we don’t always get when a customer says “yes” is the maximum intensity of that “yes.” Read on to learn why it's important to increase the intensity of a customer's "yes" to a "aha!"

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Kick-Start Your International Marketing Strategy by Leveraging Your Content

If expanding your marketing efforts into other countries sounds daunting, stop carrying the weight of the world on your shoulders. You don't have to reinvent the wheel to kick-start your international marketing strategy — you just need to do more of what has already worked.

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3 Simple Blog Graphics You Can Create (Even if You’re Not a Designer)

Let’s be honest. Blogging is hard. You’re forced to wear many hats – writer, editor, promoter, social media manager, even accountant. And adding another hat – designer – is probably the last thing on your to-do list. But the problem is, beautiful prose just isn’t enough these days. Your work must look great, too. Because(...)

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Lead Nurturing: Content-focused strategy leads to 74% lift in leads for Precor

At MarketingSherpa Email Summit 2015, Stephen Bruner of Precor spoke about how he and his team overhauled the company’s lead nurturing efforts by changing its emailing tools and strategies. Learn how the team achieved an engagement rate three times higher than the year before by utilizing content.

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