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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Is Egocentric Copy Alienating Your Prospects?

Are you guilty of writing egocentric copy? Take a gander at one of your landing pages. Does it reference "we" a lot, but not your audience? Does it make you feel all smart and fuzzy inside when you read over what you've written? If you answered yes to either of these questions (or both — yikes!) then you may be an egocentric copy offender. It's okay, the first step is admitting it. The second step? Fixing it. And we'll show you how.

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Live From MarketingSherpa Summit 2016: Humana on the power of iterative testing

Read on to learn more about Mike Loveridge of Humana's presentation at MarketingSherpa Summit 2016 about iterative testing.

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Why Your AdWords Competitors Are Making More Money Than You

Does it sometimes feel like everyone is making that green but you? Maybe it's because they are. And maybe it's because you aren't. Whether you’re trying to generate leads or make ecommerce sales, there’s an AdWords competitor who’s able to spend more than you to acquire new business. And more spend equals more revenue, right? Well, not exactly. In fact, a fresh perspective on your Adwords approach can maximize a modest budget. Ka-ching!

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Is Your WordPress Blog Slower Than You Think? (And How to Fix It)

Infuriating, isn’t it? When a site loads so slowly you want to throw your computer out of the window. Entire seconds pass before anything at all appears in your browser, and you start to wonder if the site even exists! When it does respond, watching the site appear piece by piece is like a form(...)

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Email Marketing: Preheader testing generates 30% higher newsletter open rate for trade journal

What makes an effective preheader? In this blog post, we’ll take a look at the quick wins from preheader testing run by Metropolis Business Media.

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Lessons Learned from Year 1 of the Call to Action Podcast [PODCAST]

Bust out the bouncy castle, the Call to Action podcast has turned one! That's right, folks, we're celebrating a year-long adventure packed full of actionable interviews and a whole lotta laughs. In this week's episode, join Unbounce's Multimedia Producer, Stephanie Saretsky (a.k.a. Beansie), and Content Strategist Dan Levy as they chat about the highs and lows of the podcast's first year... and what's to come.

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Product List

|b9d029f77b0ce82711c2167bff5b9af1|   Share 1 2 3 … 7 8 9   Share |41a3a8deb7119f33153cfa7f98d284f8| |98cec502450efd8079b5973a4b8ac056| The surprisingly simple way to lose weight fast and get into the best shape of your life – permanently This book clearly outlines a complete and permanent solution It’s a scientifically based and nutritionally sound way ...

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