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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check It Twice: The importance of editing ads

Copy editing can sometimes be an afterthought with some companies. Whenever you are producing content and campaigns for customers, make sure that it goes through a heavy round of editing to ensure your brand doesn't gain unwanted attention for mistakes.

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Get Better Results for Your Clients: Register for Digital Agency Day [FREE]

Catching those qualified leads and helping businesses grow, the digital agency is a force to be reckoned with. Which is why on Thursday, January 28th, 2016, Unbounce and HubSpot are hosting the first annual Digital Agency Day, a full-day event dedicated solely to building your agency’s superhero utility belt and getting better results for your clients.

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How I Wrote Posts That Touched the Hearts of More Than 5 Million People

You know that feeling you get right before you publish a post? The angel on one shoulder says you’ve written a post of enormous importance and depth, one that will change the lives of your readers forever. Meanwhile, the devil on the other shoulder calls you a halfwit with the writing talent of a chimpanzee(...)

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Incentive: Cause marketing generates 7x more revenue than price discounts for toy manufacturer

Does cause marketing provide a more effective incentive than offering discounts? Read on to learn about a toy manufacturer that used an incentive to drive revenue.

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The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST]

Are you evaluating your current content strategy or team structure? Perhaps considering a complete overhaul? Before making any rash decisions, have a listen to our latest episode of the Call to Action podcast. We chat with Jay Acunzo about content team structures, developing an engaging and credible content marketing strategy, the problem with "growth hacking" and more!

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9 Facebook Ad Campaign Examples Critiqued for Conversion

There are many factors that can increase Facebook ad conversion rates, but at the end of the day, running a successful Facebook ad campaign is about guaranteeing that leads follow a seamless path from beginning to end.

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