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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

9 Surefire Strategies for Standing Out in a Sea of Sameness

It feels just like struggling to solve a 24,000-piece jigsaw puzzle, doesn’t it? Connecting everything you’ve heard about building a popular blog. Advice about headlines, design, writing, promotion, outreach – the list never ends. And all the while you feel like nobody truly cares about your blog. The big names in your niche get hundreds(...)

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Email Capture Optimized: How one small change led to a 364% increase in leads

Want customers’ emails? Make sure your visitors perceive that it’s worth it to give it to you. This article tells how one small change accomplished that and more than tripled email capture.

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7 Ways Bigshot Companies Delight Customers With Email

If prospects trust you enough to give you their email, you should strive to delight them as you would a friend. Here are seven ways big companies are making their emails feel more like personal correspondence and less like obnoxious marketing.

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The Honor of Marketing: Connecting real people to real value

What comes to mind when you think about marketing? Or better yet, what comes to mind for others when they think about marketing? Read on to discover why marketing is so important to connecting real people to real value.

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3 Questions Your Blog Must Answer or Be Doomed to Wither and Die

You’re doing everything you’ve been told. You’re publishing great content, you’re staying on top of SEO, and you’re all over social media. You even keep in contact with other bloggers in the hope they’ll get behind your blog. But your readership still isn’t where you want it to be. And your dream of working from(...)

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Your Page As A Mirror, Or The Reason People Buy Blocks Of Cheese Product

Includes 8 core takeaways! In this guest post by Kaleigh Moore, dive deep into the subject of mirror neurons. What do they have to do with our marketing? How can you engage the mirror system in the brain to move people to act?

The post Your Page As A Mirror, Or The Reason People Buy Blocks Of Cheese Product appeared first on .

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