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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Copywriting: 5 proven discoveries that strengthen copy

Great copy isn’t about writing beautiful prose; it’s about knowing what to say to your prospects, when to say it and how to say it so they immediately become engaged, stay engaged, and ultimately buy whatever it is you’re selling. Read on to learn five proven discoveries from MECLABS Institute about writing copy that sells and how to immediately apply them to your own marketing

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[AMA] I’m Michael Aagaard, Senior Conversion Optimizer at Unbounce. Ask Me Anything

What if you had a professional CRO on your side next time you had to run an A/B test? We want to make that happen. On November 30th, Unbounce's Senior Conversion Optimizer Michael Aagaard will be answering your burning questions about conversion rate optimization, A/B testing, conversion research, and everything in between.

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Behind Every Click, There’s a Person [PODCAST]

Every marketer knows the importance of being data-driven — but what happens when you lose sight of the actual person behind the click? This week's episode of the Call to Action podcast explains why you don't have to choose between making your campaigns data-driven or people-focused.

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The Hip Hop Guide to Landing Page Domination

Everything we know about landing pages, we learned from hip hop. Don't believe us? Here are five data-driven landing page lessons straight outta hip hop’s most iconic lyrics.

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Ecommerce: 6 takeaways from a 42-day analysis of major retailers’ holiday marketing

In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to glow-in-the-dark toilet paper – you compete with at least one, if not all, of these retailers. Read on to learn from how you can apply these lessons to your own holiday campaigns.

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Is Your Email Advertising and marketing Working?

This is a question which gets on the mind of all business owners that take part in an email marketing campaign for the objectives of promoting their operation. In fact inquiries relating to the performance of any kind of sort of marketing endeavor ought to be asked on a regular ...

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