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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Product Marketing is the New Content Marketing [PODCAST]

Your audience doesn't care about your product — they care about how it'll impact their lives. In this episode of the Call to Action podcast, Gregory Ciotti explains how you can provide value to prospects without tiptoeing around what you actually sell.

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Aristotle: The OG of Landing Page Optimization

He's arguably one of the most persuasive men in history, and he rocked a dress before Jaden Smith was even a twinkle in Will's eye. No, we're not talking about Kanye — we're talking about Aristotle. And despite the fact that he lived long before the invention of the modern computer, Aristotle can teach us a few things about landing page optimization and how to effectively persuade your visitors to click your CTA.

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Exclusivity: Does your product and offer stand out from the competition?

What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.

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This 1960s Statistician Can Teach You Everything You Need to Know About the Fundamentals of A/B Testing

J. Stuart Hunter is one of the most influential statisticians of the last half of the twentieth century. Watch some of his experimental designs for a business model that he recorded in the 1960s to learn what we mean when we say "scientifically valid experiments."

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Hook ‘Em: The 4-Point Approach to Writing an Effective Blog Post for Your Business

In a time when people's attention spans are less than that of a goldfish, your content needs to be the juiciest worm in the water. Seems like a whale of a task, right? Let us break it down for you with this easy-to-replicate four-point approach. Hook, line and sinker!

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10 Landing Page Samples That Pissed Me Off and What I’d Do to Fix Them

Crappy landing page designs got you feeling down? Non-existent message match making you queasy? We feel you. Get landing page dos and don’ts, straight from optimization guru Oli Garder as he deconstructs real-life landing page samples. Careful, though — it’s not pretty.

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