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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Using Strategic Testing to Drive Customer Engagement: An interview from MarketingSherpa Summit 2016 [Video]

Watch this MarketingSherpa Summit 2016 interview with Mike Loveridge of Humana to learn how his team harnessed strategic, incremental testing to drive healthcare enrollment.

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10 Creative Places for Opt-In Forms That’ll Supercharge Your Signups

Let me guess. You signed up for Mailchimp, AWeber, or Constant Contact and created an opt-in form to snag yourself some new subscribers for your blog. Maybe you even went the extra mile and created a juicy opt-in offer to tempt them to hand over their precious email addresses. Then you posted it on your(...)

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Insights from 900 U.S. News Consumers: Millennials’ and older generations’ attitudes toward the news

A recent study by MECLABS Institute, the parent research organization of MarketingExperiments, found that age is one of the factors predicting likelihood to pay for subscription to news sources. Read on to learn from the MECLABS Institute Executive Series about the difference in attitudes between Millennials and older generations when it comes to the news.

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It’s My Form in a Box! Try This Simple A/B Test

Where should you place your form? In the hero section, or after you’ve made your full pitch? There is no one-size-fits-all approach, since after all, your users make purchasing decisions at all different times. But if you’re interested in giving your form more exposure without taking up more landing page real estate, try this simple A/B test.

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Julien Smith of Breather: I Was a Thought Leader Before a CEO [PODCAST]

After a couple of books and a ton of public speaking, Julien Smith decided it was time to put his money where his mouth is — so he co-founded Breather, a company that rents out private spaces by the hour. In this episode of the Call to Action podcast, Julien tells all about his seemingly backwards transition from marketing thought leader to real-world marketer and CEO.

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Is Your Crappy Traffic Foiling Your CRO Efforts?

The problem with pushing the wrong type of PPC traffic to a page is the fact that the wrong type of traffic never converts, making your CRO efforts all for naught. Are we blowing your mind yet? Thought so. Fortunately, with a little research and a few well-planned tests, you can usually see marked improvements in your conversion rate — by making sure you have the right traffic. We'll so you how.

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