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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Revolutionary apparel brand Indochino outfits thousands of men with quality, made-to-measure suits, and has seen over 50% growth in retail year over year since 2015. But did you know Unbounce landing pages are a big part of their pay-per-click strategy? Today, see what the brand's Director of Acquisition says helped them see more ROI from their Facebook ads.

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Beyond BuzzFeed: How I used quizzes to generate 10,000+ qualified leads

“Mom, can I have $5 to buy a comic book and some chips?” And by “comic book” I meant unwholesome magazines filled with smutty novel excerpts, make-out tips and, QUIZZES. Oh my, the quizzes. They’re the REAL reason I bought magazines (before BuzzFeed took over the quiz universe). Tell me… … do you remember taking […]

The post Beyond BuzzFeed: How I used quizzes to generate 10,000+ qualified leads appeared first on Copywriting for startups and marketers.

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Conversion Optimization Testing: Validity threats from running multiple tests at the same time

In this article, we’ll zoom in on one example of a selection effect that might cause a validity threat and thus misinterpretation of results — running multiple tests at the same time — which increases the likelihood of a false positive.

The post Conversion Optimization Testing: Validity threats from running multiple tests at the same time appeared first on MarketingExperiments.

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Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

After 30 days and 37,000 words, this was the single greatest experiment and exercise in content marketing I've ever undertaken. The data is fascinating. If you care about content marketing or work in SaaS, this is an important post to embrace for 2018.

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Why All Bloggers Should Offer Coaching (Yes, Even You)

You started your blog because you want people to read it. You want your blog to connect with people. You want your content to reach a wide audience. You want to build a base of fans that gobble up your every word. And yes, at some point, you also want to make money from your(...)

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No-Touch CRO: 11 Ways to Optimize Your Website without Touching Your Website

If you've ever been frustrated by the politics of trying to update and optimize your website, no-touch CRO is for you. The concept is simple. You use popups and sticky bars to create traffic flows and experiences that help you learn more and convert more - all without changing anything on your website because they are a layer above your website. Get started already...

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Product List

|b9d029f77b0ce82711c2167bff5b9af1|   Share 1 2 3 … 7 8 9   Share |41a3a8deb7119f33153cfa7f98d284f8| |98cec502450efd8079b5973a4b8ac056| The surprisingly simple way to lose weight fast and get into the best shape of your life – permanently This book clearly outlines a complete and permanent solution It’s a scientifically based and nutritionally sound way ...

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