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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Why Your AdWords Competitors Are Making More Money Than You

Does it sometimes feel like everyone is making that green but you? Maybe it's because they are. And maybe it's because you aren't. Whether you’re trying to generate leads or make ecommerce sales, there’s an AdWords competitor who’s able to spend more than you to acquire new business. And more spend equals more revenue, right? Well, not exactly. In fact, a fresh perspective on your Adwords approach can maximize a modest budget. Ka-ching!

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Is Your WordPress Blog Slower Than You Think? (And How to Fix It)

Infuriating, isn’t it? When a site loads so slowly you want to throw your computer out of the window. Entire seconds pass before anything at all appears in your browser, and you start to wonder if the site even exists! When it does respond, watching the site appear piece by piece is like a form(...)

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Email Marketing: Preheader testing generates 30% higher newsletter open rate for trade journal

What makes an effective preheader? In this blog post, we’ll take a look at the quick wins from preheader testing run by Metropolis Business Media.

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Lessons Learned from Year 1 of the Call to Action Podcast [PODCAST]

Bust out the bouncy castle, the Call to Action podcast has turned one! That's right, folks, we're celebrating a year-long adventure packed full of actionable interviews and a whole lotta laughs. In this week's episode, join Unbounce's Multimedia Producer, Stephanie Saretsky (a.k.a. Beansie), and Content Strategist Dan Levy as they chat about the highs and lows of the podcast's first year... and what's to come.

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Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]

Quick show of hands: Who likes money? Whoa — that's a lot of hands. Business owners and CFOs alike are all about that bottom line. And stretching the budget is key to prolonged success. When it comes to planning your marketing budget, choosing the right channel to promote your company can be tricky. But with more and more of our time being spent online, it's no surprise that digital is taking over. Google Adwords in particular, when paired with targeted landing pages, can get you the ROI you strive for — we'll show you why in this super fun, data-filled infographic (Sound like an oxymoron? It's not, I swear!).

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3 Takeaways from the MECLABS Live Optimization Webinar

Using the principles from the January 2016 Web clinic, "Boosting Your Only-Factor," learn from the MECLABS' Live Optimization Webinar team the top three takeaways for incorporating your brand's "only-factor" into your landing pages.

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