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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR]

In our latest webinar, Larry Kim of WordStream declared that there’s no excuse for neglecting to create targeted pay-per-click ads — especially when you’re equipped with five of his favorite PPC personalization hacks. Are you using the one he calls “the most interesting AdWords feature in the last 10 years”?

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2015 Testing Year in Review: 12 months of macro- and micro-yes experiments

In this post we examine tests that use both KPI macro-yes(s) (conversions) and micro-yes(s) (clickthrough).

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The 4-Hour Website Optimization Challenge: What Would the Experts Do?

There are no hacks when it comes to conversion rate optimization. No shortcuts. Just hard work and continuous testing, analyzing and iterating. But few of us have the time to plan and execute a proper strategy — even if we do have the necessary skills and resources in place. So we asked the experts: Is it possible to generate a sustainable lift for a website in just a few hours? Their answers might surprise and inspire you.

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How to Get More Traffic from Every Post by Republishing on Medium

Let’s face it. Getting traffic to your blog is a lot of work. In fact, more work than you ever imagined. But when it’s time to write a new post, you can’t just type until you hit your word count and then click “publish.” Your words have to be brilliant. Well-researched. Engaging. And getting people(...)

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A Primer for Writing Promotional, Informative and Entertaining Content that Captivates Readers

Read Part II of a primer on best practices for writing promotional, informative and entertaining content that captivates readers.

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Dear Abby: I Need (Marketing) Relationship Advice [PODCAST]

Mike King of digital marketing agency iPullRank is that friend you go to when your heart is aching and you need (marketing) relationship advice. In this episode of the Call to Action podcast, Mike shares how you can build long-lasting relationships with your leads… because no one wants a marketing equivalent of a one-night stand.

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