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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Setting the Right Tone: Two key principles to build positive customer momentum

Follow these two key principles to better connect with your prospect and build positive customer momentum.

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Make Money Blogging: How This Blog Makes $100K per Month

You know everyone thinks we’re fools, right? To most of the world, blogging is a joke. It isn’t a career. It isn’t a way to make money. It isn’t a tool for changing the world. It’s a hobby, a diversion, a fad that’ll come and go. Sure, you can start a blog, but don’t count(...)

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How To Create Perfect Posts [INFOGRAPHIC]

Managing your business’s social media can be a huge challenge. And while it was common to publish the same message on all your social platforms, that type of blanket social media strategy just doesn’t cut the mustard anymore. Thankfully the folks at myclever Agency have put together the most epic guide to creating the perfect post for any social media platform. Whether you're a seasoned pro or a wary beginner, you're bound to learn something new.

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The 6 Biggest Email Marketing Myths, Debunked

Myths were once used for knowledge-sharing in a time when not everyone was literate — but they're not very useful when it comes to planning your next email marketing campaign. Here are six commonly whispered email marketing myths (and six reasons you should be spinning your own tales by testing).

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Customer-centric Marketing: 3 landing page pitfalls to avoid

Avoid these three common company-centric pitfalls to boost performance of your page and see your offer through the eyes of your customer.

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How We Run the Unbounce Blog: A Love/Hate Optimization Story

From working with deadline-challenged contributors to dealing with the quirks of your CMS, blog management can be a helluva challenge. At Unbounce, we have our own challenges (like a Frankenstein-esque pipeline process that Mary Shelley herself would be proud of), and we hope insight into our fumbles and successes will help guide your content marketing forward (plus, keep an eye out for a free download of the pitch framework we use).

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