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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Moving Beyond personalization: How 2 companies boosted opportunities by leveraging individualized marketing

As marketers, it’s vital that we remember that our prospects are people, not cells on a spreadsheet. By taking the time to figure out what makes each prospect or segment tick – spoiler: it’s not simply seeing their name in a subject line – we maximize our opportunities to build real, meaningful relationships.

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How to Write Fear-Fueled Openings Readers Will Be Too Scared to Ignore

You’ve seen it… over, and over, and over again: “The only thing readers read are the headlines.” “The headline is the most critical part of any post.” “You should spend 90% of your time on the headline; 10% on everything else.” In fact, pretty much every article you’ve ever read on epic, click-inducing, page-one-of-Google-ranking blog(...)

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Instagram Ad Campaigns: 4 Tips For a Better Mobile Experience

Are you about to launch an Instagram ad campaign? Or have you already experimented with Instagram and want to know more? Either way, we've curated a list of Instagram ad examples (both good and, err, not so good) plus a list of actionable tips that will help you up your Instagram ad game.

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Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion

Banners take up precious space on landing pages and too often don’t do enough to turn prospects into customers. Yet marketers are forced to work within their constraints. Read on to learn from March's Web clinic, featuring Mike Loveridge from Humana, about how to effectively use banners on your site.

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The Mixology of Content Marketing [INFOGRAPHIC]

You know how everyone always says a good blog post is like a daiquiri? Well, maybe not everyone says that. But the folks at JBH (a UK-based content marketing agency) sure do, which is why they've put together a cocktail-inspired infographic comparing different content marketing formats to cocktails. The menu includes everything from the white paper (Old Fashioned) to the blog post (Daiquiri). So raise a glass — and remember to market responsibly!

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WTF Are Hedonic Shoppers and Why Should You Care?

Some of us online shop only for the necessities. Toilet paper, toothpaste, new soccer cleats... the list goes on. Others, though, are motivated by other reasons, like knowing they have the latest and greatest computer or the fuzzy feeling they get when they give a loved one a thoughtful gift. The latter group are called hedonic shoppers, and they can be a tricky group to convert. But it's not impossible — it just takes a little metaphoric elbow grease, of which we have lots to share.

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