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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Does Paid Search Work for B2B Marketing?

Destroying money is a federal offence. If you're a B2B company, that’s exactly what you’re doing by running paid search campaigns without a strategy. Ouch! That said, the right approach can lead you down a path of high ROI... and away from a life lived in unflattering orange jumpsuits.

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How to Profile Your Ideal Reader with (Perfectly Legal) Surveillance

You’ve heard it countless times. Know your readers. That’s the secret to creating a blog that thrives. But if you’re just starting out, there’s a problem with that advice: How can you get to know your readers when you don’t have an audience yet? Maybe you’re at the beginning of your blogging journey, with no(...)

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Value Proposition: Avoiding the curse of the ‘Why Bother Brand’

Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive value? Or do they consider your brand a replica of other offerings, with no real reason to buy from you. Read on to learn how to better communicate your brand’s value to potential customers.

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An Infographic About Infographics (We Need to Go Deeper)

Infographics are easy to digest and even easier to share — which is why people love them. But if you're going to put effort into making one, you want to be sure you're getting more bang for your buck. What better way to learn about awesome infographics than with an awesome infographic?

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3 Heavy-Hitting Conference Talks About Copywriting

The stakes are high in today’s world of mass email marketing, PPC and content marketing. If you don’t have the skills required to write truly over-the-top compelling copy, you’re one, two, three… OUT. However, these three must-see conference videos — featuring Joanna Weibe, Demian Farnworth, Amy Harrison and Unbounce’s own Michael Aagaard — might be just what you need to make it to the copywriting big leagues.

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Email Marketing: 7 (more) testing opportunities to generate big wins on your next email test [Part 2]

Email is a great medium for marketers to utilize in their testing efforts. To help you develop your next experiment, we’ve pulled together a list of optimization opportunities around a number of email elements for you to try. Read on for the second half of this list, with ideas around your design, email messaging and calls-to-action.

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