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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

The 3 copywriting principles we followed to 2x SweatBlock.com’s revenue

How do you write home page copy that could possibly double the revenue for your site? In this post, we show you the 3 core copywriting principles we followed to optimize the home page copy for SweatBlock.com. So your copy actually stands a chance of connecting with prospects. And converting them to paying customers.

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[NEW E-ZINE] Humanizing Marketing in an Increasingly Automated World

As our jobs become reliant upon analytics and algorithm-based machine learning systems, some marketers worry that we’re losing our human touch. In Unbounce’s new e-magazine, we explore the world of machine learning, analytics and automation to answer the question: can creativity jive with data to create better marketing experiences?

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Eight Lessons from the Father of Data-obsessed Marketing

With digital marketing comes data. Lots and lots of data to learn from. But taking a rigorous approach to marketing is nothing new. In fact, we can learn a lot by seeing how lessons from one of the pioneers of advertising can be applied today.

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10 Posts That’ll Instantly Put You in the Top 1% of Traffic Experts

Look, I get it. You want more traffic. (Just like every other blogger on the planet.) But here’s the big question: Do you actually deserve more traffic? You see, traffic doesn’t care how much you want it. It doesn’t care how long you’ve waited. Traffic only comes to those who truly commit to understanding how(...)

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How Companies Are Falling Short at Social Media [INFOGRAPHIC]

From day one, our mothers have been teaching us life lessons: "Don't put that in your mouth," "Say thank you," "Stop tormenting your brother." But when it comes to social media marketing best practices, consulting mom might not be the best option. Which is why the folks at Socially Aware have put together this insightful infographic, identifying where most companies fall short on social media (and how they can do better). So go on, do better, and make your mama proud.

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4 Post-Conversion Autoresponder Tactics to Keep Your Leads Alive

It doesn't matter how good your conversion rate is if you have no intention of following up with the leads you capture on your landing page. If you're in need of a strategy to resuscitate dead leads, we've got four tactics that can help.

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