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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Create a Case Study that Converts [INFOGRAPHIC]

A compelling case study could be just the thing to convince prospects that they need what you're offering. But how does one create a case study that not only provides social proof but ultimately wins you customers? Our friends at JBH Agency have the answer: a 34-point checklist for creating a case study that converts.

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3 A/B Testing Case Studies from Smart Brand-Side Marketers

Read three excerpted case studies covering campaigns utilizing testing, website optimization and establishing value proposition.

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7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize

How many emails do you receive in a day? And how many of those do you actually read? Did you answer, “Probably very few”? Us too — and likely your prospects. Every email you send needs to stand out from the sea of lesser emails, or people simply won’t read it. Which is why we’re arming you with some of Unbounce’s top-performing marketing emails and subject lines to copy, paste and customize.

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Rand Fishkin’s 5 Simple Experiments for Improving SEO Health

Optimizing your content for search is just like getting fit. Measuring the results alone is not enough — you also need to measure your input. Try Rand Fishkin's five simple experiments to help you find out which actions can really help improve your SEO health. Because what's the point of crafting thoughtful content to drive our business objectives, if NO ONE FINDS IT?

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Top Tips About How To Make Money Online That Anyone Can Follow

TIP! Watch out for scams. There are many ways to make money, but there are also scams. “I want to work for myself from home, on the Internet, but where do I start?” You may have said that often but never taken the steps to find out how you can ...

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The Polarizing Power of an Unconventional Sales Email

“People don’t read long emails.” We hear that all the time (it’s second only to our other fave, “People don’t read online.”). And yet, long emails seem to work. Brilliantly. Not just for us at Copy Hackers, either. We think a more accurate statement is: “People don’t read boring emails.” Amen. In the past 4 months, […]

The post The Polarizing Power of an Unconventional Sales Email appeared first on Copywriting For Start-ups And Marketers.

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