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Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Conversion Optimization Testing: Validity threats from running multiple tests at the same time

In this article, we’ll zoom in on one example of a selection effect that might cause a validity threat and thus misinterpretation of results — running multiple tests at the same time — which increases the likelihood of a false positive.

The post Conversion Optimization Testing: Validity threats from running multiple tests at the same time appeared first on MarketingExperiments.

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Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

After 30 days and 37,000 words, this was the single greatest experiment and exercise in content marketing I've ever undertaken. The data is fascinating. If you care about content marketing or work in SaaS, this is an important post to embrace for 2018.

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Why All Bloggers Should Offer Coaching (Yes, Even You)

You started your blog because you want people to read it. You want your blog to connect with people. You want your content to reach a wide audience. You want to build a base of fans that gobble up your every word. And yes, at some point, you also want to make money from your(...)

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No-Touch CRO: 11 Ways to Optimize Your Website without Touching Your Website

If you've ever been frustrated by the politics of trying to update and optimize your website, no-touch CRO is for you. The concept is simple. You use popups and sticky bars to create traffic flows and experiences that help you learn more and convert more - all without changing anything on your website because they are a layer above your website. Get started already...

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Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts

Watch this video to discover a strategy that can put you ahead of your competitors by adding an incredible amount of value for your customers.

The post Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts appeared first on MarketingExperiments.

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5 Mind-blowing Use Cases for Website Popups You’ve Never Considered (Includes Augmented Reality)

If you thought website popups were only for discounts and newsletter subscriptions, you're dead wrong. These examples include augmented reality customer postcards, a better SaaS login experience, and a joke of the day popup that will delight your customers.

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