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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with clear value proposition

A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market.

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How and where I find copywriting clients I love (featuring 15+ repeatable ideas)

How can you find copywriting clients you'll love... and who'll show you their love with great pay and happy-clap emojis? In this post by freelancer Kaleigh Moore, you'll get more than 15 actionable tips and techniques for finding dream copywriting clients - without selling out on Upwork.

The post How and where I find copywriting clients I love (featuring 15+ repeatable ideas) appeared first on Copywriting For Start-ups And Marketers.

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Introducing Unbounce Convertables: Get More Conversions from Every Page on Your Website

For the past seven years at Unbounce, we've been telling you that a dedicated landing page is the best tool to convert traffic from your marketing campaigns. That hasn’t changed. But you also need more conversions on your website, blog and ecommerce store. We're launching something new today to help you do that.

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Branding Your Way Out of the Bush League: How to attract clients who’ll never think of you as “yet another copywriter”

How do you stand out from the crowd? In this post, Kira Hug teaches how to brand your freelance copywriting business (or yourself). So clients know instantly what's awesome about you. And so you can always feel like your authentic - and maybe even huggable - self... while growing the business you want.

The post Branding Your Way Out of the Bush League: How to attract clients who’ll never think of you as “yet another copywriter” appeared first on Copywriting For Start-ups And Marketers.

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Page Layout Research: What the Where’s Waldo books can teach us about designing better pages

What can Where’s Waldo, the lovable children’s book series of the ‘90s, teach us about designing better page layouts? A lot, it turns out. In UX, we use different page layouts to help organize information and guide the users’ eye path. The “F” pattern, for instance, is commonly used for article heavy sites to guide […]

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Find Your Niche: Specializing vs. Generalizing and How I Found My Special Something

It's so counterintuitive: reject a huge percentage of prospective clients out there in order to... attract more clients. Welcome to the wonderful world of niching. See how finding her niche allowed Lianna Patch to fire her problematic clients and find more happiness in her job. And follow a few easy steps to find the right niche pour vous!

The post Find Your Niche: Specializing vs. Generalizing and How I Found My Special Something appeared first on Copywriting For Start-ups And Marketers.

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