Incoherence: The greatest failure in most testing programs and how to avoid it

How to achieve the most coherent explanation of the customer’s thinking process.

The post Incoherence: The greatest failure in most testing programs and how to avoid it appeared first on MarketingExperiments.

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"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein
 

10 Things You’ll Only Understand If You’re a Domain Name Junkie

It’s an addiction like any other. Ten or twenty bucks will scratch that itch, but the high never lasts, and before long you’re craving the next hit. And the worst part? Nobody understands. Except just maybe a fellow addict… “Hello. My name is Glen, and I’m a domain name junkie. My last domain purchase was(…)

The post 10 Things You’ll Only Understand If You’re a Domain Name Junkie appeared first on Smart Blogger.

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"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson
 

Use this Research-backed Landing Page Template for Your Next Offer Page

We examined the patterns common among most landing page tests we’ve run that have achieved a business result. What we found was a series of common denominators that we then integrated in our offer page template.

The post Use this Research-backed Landing Page Template for Your Next Offer Page appeared first on MarketingExperiments.

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"Patriot: the person who can holler the loudest without knowing what he is hollering about."
~ Mark Twain
 

Want to Partner Up? Earn Lifetime Revenue for Every Customer You Refer to Unbounce

Today brings an exciting opportunity! You can officially partner up with us and get paid. Yep, you can earn 20% of the recurring revenue for every customer you refer as part of The Unbounce Partner Program. It’s our way of saying thanks.
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"Glory is fleeting, but obscurity is forever."
~ Napoleon Bonaparte
 

Forget the Images: Long Facebook Ad Copy Works

Long Facebook ad copy is performing better than short FB copy in many split-tests. In this post, Sarah Sal of AdEspresso gives examples and techniques for writing long Facebook ads that work.

The post Forget the Images: Long Facebook Ad Copy Works appeared first on Copywriting for startups and marketers.

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"Glory is fleeting, but obscurity is forever."
~ Napoleon Bonaparte
 

Slow Loads Sabotage Your Conversions: See The 2019 Page Speed Report

Unbounce’s 2019 Page Speed Report is here. Get the inside scoop on what we learned from surveying marketers and their customers, including answers about spending habits, advertising priorities, how everyday people experience the web on mobile devices, and more.
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"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali
 

CRO Cheat Sheet: Customer thinking guide for conversion rate optimization

A framework for prioritizing optimization opportunities and an in-depth look at ways you can zero in on customer motivation

The post CRO Cheat Sheet: Customer thinking guide for conversion rate optimization appeared first on MarketingExperiments.

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"Do, or do not. There is no 'try'."
~ Master Yoda