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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)

Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails. Follow her process. Avoid her mistakes. And confidently reach out to those clients you wish would reach out to you.

The post I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) appeared first on Copywriting For Start-ups And Marketers.

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What It Really Takes to Get a 10/10 Facebook Ads Relevance Score

Facebook's Relevance Score is a measure of whether or not your ad's demographic target finds your message relevant (and is thus engaging with it). We've got some tips to help you get a 10/10 every time — so that you can get your ad in front of more qualified eyeballs.

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Clarifying Your Marketing Objective: The danger of asking “how?” too soon

In an earlier Quick Win Clinic, Flint McGlaughlin talked about the importance of determining a clear objective for your webpage. But where does the marketer go from there? The next step is to determine the most effective way to accomplish your objective.

The post Clarifying Your Marketing Objective: The danger of asking “how?” too soon appeared first on MarketingExperiments.

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Marketing is Not About Making Claims; it’s About Fostering Conclusions

People are still people. We are mostly reasonable. We hear arguments and we can change our minds. But when we hear someone making braggadocios claims, rather than trying to rationally win us over, we are naturally repulsed. Your customers are the same way. And when we foster the right conclusions in their mind about us using facts, data, and tangible evidence, we will inevitably feel better about our marketing, and make more money in the process.

The post Marketing is Not About Making Claims; it’s About Fostering Conclusions appeared first on MarketingExperiments.

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How to Create More Actionable PPC Reports (That’ll Improve Your Landing Page Strategy, Too)

You want your PPC reports to provide takeaways that you can use to optimize your campaigns (and your landing pages, too). Here are a few measures you can take, together or on their own, to better understand your campaign performance.

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How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages

Your AdWords campaigns often result in phone call inquiries, which can be especially lucrative because prospects are often already at the bottom of the funnel if they reach out. But without proper tracking in place, you'll never know whether calls are actually resulting in sales. Luckily, there's a solution — and it can tell you which ads, landing pages and keywords and working best.

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