The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article

You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted to share our thinking behind those changes so you can get ideas for applying the Conversion Sequence […]

The post The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article appeared first on MarketingExperiments.

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"Glory is fleeting, but obscurity is forever."
~ Napoleon Bonaparte
 

How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

You may have mastered the art of advertising on the AdWords Search Network, but not all tactics perform equally on all PPC channels. If the Display Network is uncharted territory for you, here’s how you should adjust your PPC strategy to get the results you want.
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"Patriot: the person who can holler the loudest without knowing what he is hollering about."
~ Mark Twain
 

When Not to Optimize: Getting into the high-performance zone for conversion optimization

While optimizing an insurance company’s homepage, we realize that time would be better spent building a new page from scratch.

The post When Not to Optimize: Getting into the high-performance zone for conversion optimization appeared first on MarketingExperiments.

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"Patriot: the person who can holler the loudest without knowing what he is hollering about."
~ Mark Twain
 

What the Heck Is Ghostwriting? (And Why You Might Want to Do It)

You want to make money as a writer, right? You’ve told everyone on Facebook (including your weird aunt) that you’re available to write. You’ve been writing guest post after guest post to showcase your talent and get your name out there. Maybe you’ve even landed a few jobs already. (Good for you!) But then a(…)
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"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson
 

Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to Market Faster

In an increasingly saturated competitive landscape, brands need to be able to launch new features and products quickly — without bottlenecks. This is the story of how Vimeo has mastered the art of going to market with new products on time and on budget (and how your marketing team can do the same).
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"Glory is fleeting, but obscurity is forever."
~ Napoleon Bonaparte
 

Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

Optimizing your AdWords account got you feeling a bit like Sisyphus? If you’re seeing diminishing returns in AdWords, get creative with these five advanced optimization strategies.
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"Patriot: the person who can holler the loudest without knowing what he is hollering about."
~ Mark Twain
 

Optimizing Homepages: How a clear objective can increase conversion

In this Quick Win Clinic, Flint McGlaughlin looks at a homepage submitted by Central Berkshire Habitat for Humanity that has no clear objective. Its visitors become lost somewhere in between the disjointed pictures, ads, video and phrases. Watch now to get ideas for clarifying a homepage’s objective to increase clicks and performance.
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"Patriot: the person who can holler the loudest without knowing what he is hollering about."
~ Mark Twain
 

3 Ideas to Steal from Unbounce’s Hyper-Personalized Customer Marketing Campaign

Personalizing your marketing campaigns makes prospects feel special… and it can positively impact your campaign KPIs as well. Feeling those warm fuzzies yet? Here’s how Unbounce created ultra-personalized messages for an audience of 10K+ customers.
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"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson
 

Join 14 Performance Marketing Experts for PPC Week, August 14-18

What if you could learn the favorite PPC strategies of fourteen of the smartest minds in performance marketing, hailing from LinkedIn, AdFury, Optmyzr and more? Better yet, what if you could do it for free, from the comfort of your desk (or couch)? PPC Week is a free five-day event that helps marketers master paid search and social marketing so they can get an edge on the competition and generate better results. Register inside.
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"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali