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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

How to Write a Blog Post – The Ultimate Guide

Blogging is a battle. A war to get your ideas the attention they deserve. Your enemy? The dizzying array of online distractions that devour your readers. This battle is not for the faint of heart. There are so many learning curves. Plugins you’ll need to install. Social networks you’ll need to employ. Marketing techniques you’ll(...)

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The Two Customer Conclusions Every Product Launch Should Foster

In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product.

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Lessons Learned From 2,345,864 Exit Overlay Visitors

Before launching our overlay builder, we spent time dogfooding the tool with lead gen experiments on our blog. Some succeeded, others failed, but we learned valuable lessons every time. Here’s a behind-the-scenes look at our "Convertablog" project; it wasn't glamorous, but it was certainly enlightening.

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UX or Design — Where should marketers invest?

There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design. We talk more about this question in our UF Graduate Certificate Program.

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8 Overlay Examples to Inspire More Clicks, Sales & Signups [FREE LOOKBOOK]

Want to inspire more conversions with your overlays? Our free Overlay Lookbook is chock full of beautiful, Unbounce-built overlays (from companies like 15Five, Hotjar, Shopify Plus and more) to get those creative juices — and conversions — flowing.

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7 Ways You Can Repurpose Your Old Blog Posts to Get More Traffic

Note from Glen: I’m delighted to introduce Smart Blogger’s new Associate Editor, Robert van Tongeren. Robert’s been behind the scenes for a couple of years now, most recently as the lead instructor and editor for our Guest Blogging program. But this month he’s taking over editorial responsibilities on the blog – congratulations Robert! I’ll be(...)

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