12 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)

Ready to kick your conversions into overdrive? Check out these high-converting landing pages built with Unbounce, plus conversion hints from the marketers who put them together.
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"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein
 

The Ultimate Guide to Content Curation (With Examples!)

Saving time, making connections with influencers, building authority — these are just some of the benefits of content curation. But you might also have lots of questions like… How much time should you spend curating content versus creating great posts of your own? How can you make curated posts stand out amidst all the noise(…)

The post The Ultimate Guide to Content Curation (With Examples!) appeared first on Smart Blogger.

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"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein
 

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

Since its introduction more than a decade ago, we’ve written and talked about the heuristic a lot on MarketingExperiments. But others have as well. So let’s take a look at some advice from around the web.

The post 15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization appeared first on MarketingExperiments.

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"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein
 

Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)

Marketers should implement Accelerated Mobile Pages (AMP), but nearly 60% told us they have no plans to do so. Read their top reasons why (and why they’re no excuse), and then find out more about how you can implement AMP for your campaigns.
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"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein
 

Exploring the Mobile Customer Experience: Three discoveries for designing an effective mobile experience

Mobile adds a challenging layer of complexity when optimizing your online marketing funnel. Read some mobile discoveries we’ve made in the last year of testing and apply it to your own webpages.

The post Exploring the Mobile Customer Experience: Three discoveries for designing an effective mobile experience appeared first on MarketingExperiments.

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"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson
 

Inclusive Buyer Personas: Where new product ideas live and growth happens

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here’s how to stop accidentally excluding new customers.

The post Inclusive Buyer Personas: Where new product ideas live and growth happens appeared first on Copywriting for startups and marketers.

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"Do, or do not. There is no 'try'."
~ Master Yoda