Home / Henry Lake (page 29)

Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Value Proposition: Free tool to help marketing teams discover their brand’s and products’ value prop

Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team collaborate on discovering your company’s value proposition and include feedback from all internal, agency, vendor and partner stakeholders in an easy and systematic way, I wanted to share it with you all.

Read More »

Unbounce Convertables, Now with Advanced Targeting: Show the Right Offer to the Right Visitor at the Right Time

Just like PPC ads and email, the better targeted your overlays the better results you’ll get, which is why we’re excited to announce our new Convertables advanced targeting and triggers. Mix and match them to create hyper-targeted overlays for your visitors and big results for you… all without tapping your developer’s shoulder, hiring a CRO or launching a new campaign.

Read More »

Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation Bias

Cognitive research has shown that humans are likely to favor information that confirms their personal worldview. Has this bias crept its way into your marketing? Learn what measures you can take to ensure you’re not basing marketing efforts off of your own personal biases and assumptions.

Read More »

Heroes & Beer Ads: How to write copy that gets reluctant prospects to take action

The Reluctant Hero is perhaps the most beloved and common hero story. But how can you use the same emotional pull that drove Frodo Baggins out of the shire and into battle to turn your prospects and visitors into heroes - and customers?

The post Heroes & Beer Ads: How to write copy that gets reluctant prospects to take action appeared first on Copywriting For Start-ups And Marketers.

Read More »

99 Ways to Get Inspired to Write

Ugh, it happened again. Another week or month has passed, and you’ve made zero progress on your writing goals. Deep down you know your writing is important, but you can’t take consistent action. What’s really going on here? The truth is, you don’t feel inspired. You can’t help but marvel at other writers who do(...)

Read More »

Today, We Are Fools. Happily. (Or why we built and are finally launching Airstory.)

After 2.5 years of researching, interviewing, iterating, scrapping it all and starting over, we're officially launching Airstory, the drag-and-drop document builder for teams. Here's the rocky path that got us here.

The post Today, We Are Fools. Happily. (Or why we built and are finally launching Airstory.) appeared first on Copywriting For Start-ups And Marketers.

Read More »
css.php