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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

How The Micro-Yes Sequence Can Help You Generate More Leads and Sales

The Micro-Yes Sequence is crucial to land the ultimate macro-yes, or your end goal — a sale, a subscription, a clickthrough, whatever it may be. As marketers, we often overlook the sequence and just ask the “big question” before a prospect is ready to say “yes” to the macro-yes, which only leads to a “no.” In this Quick Win Clinic episode (recorded live at the MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a landing page submitted by Inventory Source, a dropship automation software company, that overlooks the sequence of micro-yes(s).

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We Want to Put You on a Plane to Call to Action Conference [CONTEST]

Now that we've opened an office in Berlin, this year's Call to Action Conference is the first we'll host as a truly international company. We want to celebrate by putting you on a plane with a free ticket to CTA Conf — find the details for our social media contest inside.

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Email is a Relational Medium

An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to look like our ad campaigns. We forget that we’re having a conversation and virtually shout at the people who read our emails.

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Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)

At one time or another, you may have seen changes to you or your client's AdWords Quality Score and had to justify the change with a gut feeling about when and why it could have happened. Up until this month, there hasn't been a scalable way to look at the components of your Quality Score at scale, but AdWords' latest reporting improvement changes this game. Learn more about what's new to your AdWords account and how to take advantage as a performance marketer.

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26 Crazy Stories about “OMG!” Opportunities that Blogging Made Happen

Will it all be worth it? You can’t help wondering sometimes. Every spare minute, you’re glued to your computer, reading, writing, doing all you can to grow your blog and build your audience — all on the shaky promise that someday your efforts will pay off. But sometimes, that someday feels far out of reach.(...)

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“There Aren’t Enough Qualified Women Speakers” and Other Garbage Excuses for Why Your Marketing Event Isn’t Gender Diverse

When I ran Unbounce’s first-ever Call to Action Conference, I invited four women to speak, two of which spoke on a panel. The other seven were — you guessed it — white males. My reason? “There aren’t enough qualified female speakers.” I've come a long way since then (as has Unbounce), and this year we're welcoming 10 extraordinary women (and 10 exceptional men) to the stage. Want to know how we did it? Check out these actionable steps you can take to ensure your next event is safe and gender diverse.

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