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Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

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"The only difference between me and a madman is that I'm not mad."~ Salvador Dali

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Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead

It doesn’t matter how proficient you are in AdWords, sometimes optimizing your client’s account starts to bring diminishing returns. Before you go ask your client for more budget, consider what can be done outside of their AdWords account — after the click.

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The Danger of Using Grammatically Incomplete Headlines

Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.

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The Goal of an Email is to Get a Click

As marketers, tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?”

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4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop

I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I asked someone sitting near me, “Was that guy in the NFL or something?” He responded, “Yeah, that’s Rocky Rochester. He was defensive tackle for the New York Jets in Super Bowl III.”

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13 WordPress Plugins That’ll Save You a Ton of Time

Running a blog requires an insane amount of time. In fact, there’s not enough time in your day to do everything (especially if you have a full-time job, too). From learning new ways to get traffic and scheduling social media posts to building your email list and managing comments, you feel stretched to your limit.(...)

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